The battle for users in the mobile app market has become extremely fierce, and with the Apple App Store as the main battleground for App competition, we have witnessed the rise of a number of breakout apps, as well as ...
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How to Measure ASO Success in 2021
The success of a mobile app is never built overnight – it takes a lot of time and work, and it’s all about a deep understanding of the processes, measurement of the results, and analyzing the effectiveness of certain marketing ...
The government removed 517 products from China through Apple
The majority of the apps taken down were related to illegal gambling or pornography, according to the feedback from the mainland China opinion report. A total of 56 requests for violations were sent, including 55 requests to take down apps, ...
Operation Function Collection of Asm Backend
Today we’ll look at the second part of the interface and features of the official Apple Search Ads website – the backend actionable content, and we’ll cover each of the five account tiers. This week we’ll start with the Account ...
Super detailed process for creating ASA ads
When creating a campaign, you need to fill in some information, which can be divided into 2 parts: basic information and invoice information. Table of Content Setting up Campaign Information buy keyword downloads android google play store ranking algorithm buy ...
ASA display volume is low? It’s probably because your product weight is too low!
We have repeatedly mentioned that product weight is an important factor affecting ASM ad bidding results because Apple will assign display levels based on product weight, so today we will summarize the ways to improve product weight. Table of Content ...
The number of education apps on the list increased significantly
The number of new education apps rose significantly, with elementary school students and homework helpers performing better; meanwhile, the number of game apps on the list decreased, and casual hand games were still the most popular among users; money-making apps ...
P2P industry regulation moves frequently, accelerating industry reshuffle
Some third-party payment companies and banks have recently been interviewed by regulators and asked to prudently carry out or withdraw from P2P payment and settlement business, Caixin reported on Aug. 29. Table of Content Frequent regulatory actions in P2P industry ...
App Store Ads – ASM ad placement in practice
Today’s article is about the actual operation of ASM ad placement, from the viewpoint of the placeholder, and summarizes some tips or points to note in the placement. Table of Content Preparation before launching buy installs ios buy app installs ...
Travel app downloads jump to 86% as restrictions lift
Things are warming up and opening up, which we can see with downloads. The Mobile Download Index for the Travel category in the U.S. App Store is up to 86% year over year. Table of Content The Top Mobile Apps ...