UA (user acquisition) managers have many tactics at their disposal to increase users. From rewarded traffic to social media campaigns to influencer marketing, there are many UA options. One of these techniques is App store optimization (ASO), which should be part ...
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How to Steadily Grow Your App Marketing Email List
In our increasingly “mobile-first” world, it can be easy to forget about email marketing. But the fact is that email is still one of the best ways to market to people. It is true that push notifications will bring a lot of ...
Optimizing your creative assets for Google App campaigns
Performance marketing is moving to a more algorithmic and AI-based approach. This is true for several ad networks, and even more for the 2 giants that are Facebook and Google. Table of Content Google Play Store video ads keyword ...
Examples for How to Engage Your Mobile Users
Engagement noun en·gage·ment: emotional involvement or commitment This definition of engagement is the one that all mobile marketers and developers should memorize. Driving engagement could be as simple as a re-open, and range as far as a revenue-generating customer for your business. ...
What if there was a subscription-based solution that enables you to receive your competitors’ latest creatives?
Creative assets are the main ingredients that app campaigns use to create ads. The first thing that attracts attention for anyone to download an app is how interesting the creatives are. We’re human, and we all judge a book by ...
Toon Blast: Spreading your App All Around the World
If you enjoy playing games on your phone, you have most probably heard about Toon Blast. Even if you do not use your phone often, you might have encountered one of their celebrity-starring ads in the movies or on TV. Along ...
Top Advertising Apps of July 2021
App Marketing is a tough business. With millions of apps from various categories, all competing for the attention of the masses, staying alive and ahead is harder than ever. For this reason, market research is a must for any app marketer ...
Tools to Create Amazing Mobile App Screenshots
As we know from Google, store browsing plays a huge role in new app discovery, with 48% of users discovering new apps by browsing the stores. Searches in search engines also play their role in app discovery, with 21% of users declaring ...
ASO for Games Tricks to Boost Mobile Games on Google Play Store
On the app stores, as it happens with the rest of marketplaces (both online and offline), demand varies depending on the time of year. On Halloween, for instance, commerces decorate their shops with pumpkins and skulls, and during Christmas, streets ...
Travel apps remain high in popularity
Whenever it comes to the end of the holiday, such news can always be heard in some airports. According to the Ministry of Culture and Tourism, the total number of domestic tourist arrivals during the four days of the 2019 ...