It has been a while since Apple has introduced Search Ads, and since its launch, we have all been expecting more information revealed by the stores. And here it comes – since this May Apple is revealing app discoverability data and ...
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How to Measure ASO Success in 2021
The success of a mobile app is never built overnight – it takes a lot of time and work, and it’s all about a deep understanding of the processes, measurement of the results, and analyzing the effectiveness of certain marketing ...
ASA display volume is low? It’s probably because your product weight is too low!
We have repeatedly mentioned that product weight is an important factor affecting ASM ad bidding results because Apple will assign display levels based on product weight, so today we will summarize the ways to improve product weight. Table of Content ...
The number of education apps on the list increased significantly
The number of new education apps rose significantly, with elementary school students and homework helpers performing better; meanwhile, the number of game apps on the list decreased, and casual hand games were still the most popular among users; money-making apps ...