The battle for users in the mobile app market has become extremely fierce, and with the Apple App Store as the main battleground for App competition, we have witnessed the rise of a number of breakout apps, as well as ...
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How to Measure ASO Success in 2021
The success of a mobile app is never built overnight – it takes a lot of time and work, and it’s all about a deep understanding of the processes, measurement of the results, and analyzing the effectiveness of certain marketing ...
Guide to Paid User Acquisition (UA) for Mobile Apps & Games
How to buy traffic for an application? 1. Choosing Ad Network The network serves as a mediator between the advertiser and the traffic source. Mobile Ad Networks can be divided into 2 categories: classic networks (Applovin, AdMob, Ironsource, etc.) and social networks ...
The government removed 517 products from China through Apple
The majority of the apps taken down were related to illegal gambling or pornography, according to the feedback from the mainland China opinion report. A total of 56 requests for violations were sent, including 55 requests to take down apps, ...
Mobile App Engagement and Retention: Creating Addicting Apps
We all know that creating an app is as difficult as it gets. However, creating mobile app engagement and retention for your app might be even more difficult. First of all, mobile App markets are incredibly competitive. Data shows that ...
Operation Function Collection of Asm Backend
Today we’ll look at the second part of the interface and features of the official Apple Search Ads website – the backend actionable content, and we’ll cover each of the five account tiers. This week we’ll start with the Account ...
iOS 15: A Game Changer for App Store Product Pages
At WWDC 2021, Apple showed just how important they feel an app’s Product Page is with the announcement of three new features that are designed to help developers acquire more customers through the App Store. The three additions are: Custom ...
Super detailed process for creating ASA ads
When creating a campaign, you need to fill in some information, which can be divided into 2 parts: basic information and invoice information. Table of Content Setting up Campaign Information buy keyword downloads android google play store ranking algorithm buy ...
ASA display volume is low? It’s probably because your product weight is too low!
We have repeatedly mentioned that product weight is an important factor affecting ASM ad bidding results because Apple will assign display levels based on product weight, so today we will summarize the ways to improve product weight. Table of Content ...
The number of education apps on the list increased significantly
The number of new education apps rose significantly, with elementary school students and homework helpers performing better; meanwhile, the number of game apps on the list decreased, and casual hand games were still the most popular among users; money-making apps ...