In the newest episode of the Mastering Mobile Marketing series (S3:Ep2), Joe D’Souza, Paid UA Specialist at Yodel Mobile, talks through how to decrease costs and increase results in your paid user acquisition strategies. Joe runs through the foundational building ...
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We’ve previously talked about the most unsettling, if you will, feature of iOS 14: the limitation of the IDFA. With the reveal of iOS 14 at the 2020 WWDC, Apple had announced that developers would have to specifically ask users ...
Apple prevented $1.5 billion in fraudulent transactions on App Store last year
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Essentials of Keyword Optimization for App Store
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Fugo Games collaborates with Zoomd engagement platform
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What Is a Technology Agnostic App Development Partner?
There is no single answer as to what a technology agnostic means. For some, it means being able to look at different information technology tools from an outsider’s perspective. That is, being able to have an unbiased look at various ...
Google launches new ad tools for improved insights
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Sky trials Shoppable Ads on Sky Mobile
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Consumers are spending 25% more on mental health apps
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Content more important focus for mobile ad campaigns post-COVID
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