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MobileAction launches a free ASO Plan to support app developers

Mobile Action launches a free ASO plan called ASA, which covers all the essential keyword tools for App Store Optimization (ASO) and Apple Search Ads Intelligence for developers to conduct keyword research and competitor analysis.

Table of Content

MobileAction launches a free ASO Plan to support app developers

The newly launched free plan will enable app marketers to track up to 100 keywords and 10 apps & competitors. The Search Ads Intelligence feature included in the plan provides all the Apple Search Ads keywords of any app and the creative sets associated with those keywords. ASA users will also be able to see who runs ads in which country on their target keywords.

MobileAction’s ASO Intelligence product is one of the most comprehensive ASO tools in the industry. The keyword intelligence features enable users to do thorough keyword research and optimization with a database of 3 million keywords. The Search Ads Intelligence feature, which was previously available for only premium plans, is also now made accessible for the free plan users.

Keyword Optimization

With the new ASA plan, MobileAction aims to help indie developers with free tools and provide the support they need to become competitive in the app industry.

The Founder and CEO of MobileAction, Aykut Karaalioglu reflected on this as “Our mission is to democratize the app market to achieve a more balanced revenue distribution among app developers. We’re making competitive intelligence tools more accessible, affordable, and actionable.”

Some advanced features such as app download and revenue estimations, Custom Alerts, and Visibility Report are also included in the plan to help users conduct market research with ease.

Keyword Tracking

Make use of our extensive keyword dataset to track any keyword, spy on your competitors, and learn about your ranking performance.

Find potential keywords for your app by browsing our extensive set gathered from your competitors’ keywords, your app’s description, and the keywords bringing the most downloads.

Analyze your keyword ranking history for all of your tracked keywords. Add multiple keywords from your app to one graph and compare the changes in the rankings.

Test your app’s title, subtitle, short description, App Store Connect Keywords, and description before you go live. Easily detect which keywords you are missing in your ranking factors and compare your title and subtitle to your competitors’ in seconds.

Change the country and test your localized ranking factors to rank at the top in your targeted storefronts

Keyword Suggestion

Beat your competitors in their own game! Uncover the keywords they are ranking higher decode their ASO strategy.

See your competitors’ keywords that you are not ranking for to spot the possible ranking opportunities for your app. Compare all competitors’ apps to yours, and unveil the likelihood of your app appearing in the top 10 for those keywords.

Keyword Spy

Spy your competitors’ metadata, organically ranked, and paid keywords, and Apple Search Ads recommended keywords to get the best suggestions.

Discover the top download bringing keywords of your competitor and the most popular category keywords for any category you select. Track any keyword of your competitor easily and see your ranking for each one.

Discover new keywords for every seed keyword you have. Enter a keyword and find similar keywords, long-tail versions, Apple auto-fill & Google Play suggestions.
See up-to-date trending searches to get inspired.

Easily add the keywords you want into your tracking list and see the shared keywords between your tracking list and the suggestions shown to compare them in a single dashboard.

Explore which apps are displayed by the app stores for different search terms and all the KPIs related to the success of an app in a single snapshot.

Compare key metrics of different apps ranking for a keyword, such as the download numbers, revenues, and average ratings.

Find similar keywords with an assigned similarity score for your keyword query. Discover long-tailed keyword suggestions and related keywords directly from the App Store.

Keyword Trends

Take a real-time glance at the most popular keywords with share of voice, popularity history, and similarity analyses.

Utilize Popularity History to see the continuous change in the popularity of selected keywords and compare them with each other in a single chart.

Get digested search result insights at one glance with share of voice metrics, organic page views, and Search Ads impressions.

Polish your ASO strategy with the power of Search Ads keywords of your competitors!

See all the paid keywords they’re bidding and track those keywords to use for your organic growth. Use Search Ads visibility scores to find out the most successful apps in ASA and discover the Top Advertisers in all storefronts.

You can also search for a keyword and see who’s running ads on that keyword to unveil the hidden competitors.

App Update Timeline

Take a peek at what your competitors are updating, and detect the changes to better position your app.

The creatives are the most important conversion-optimization factors of any app. Keep a close eye on your competitors by spotting all the changes they make in their creative assets.


Get a better understanding of your competitors’ global strategy. Check the localized content and learn about the countries they rank the highest.

Refine your app’s localization strategy, comparing different apps’ localized contents and reveal their motivations for localization to strengthen your position in different markets.

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