If you’re interested in mobile app development, you’ve likely wondered what are cloud mobile apps? Mobile cloud apps are one of the latest innovations in app development, and they offer businesses and developers a lot of advantages over traditional native apps. ...
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What Is the Difference Between Continuous Testing and Test Automation?
Continuous testing in DevOps is a modern approach to software testing and app development. As the term would suggest, this approach involves performing testing during every stage of the software development life cycle. Typically, the continuous testing approach is part of a broader ...
The Best Ways to Perform Competency Assessments
Competency assessments come in many different shapes and sizes based on a number of different factors including, industry, employer, position, and skill set. The specific shape these assessments take will depend largely on the industry. Since we are concerned with ...
The Difference Between APIs and SDKs
If you’re new to app development, you might be wondering what the deal is with the SDK vs API debate. APIs and SDKs both play a vital role in the development process, but they are two distinct tools that may ...
Maximize Users with ASO Best Practices
UA (user acquisition) managers have many tactics at their disposal to increase users. From rewarded traffic to social media campaigns to influencer marketing, there are many UA options. One of these techniques is App store optimization (ASO), which should be part ...
How to Design a Great App Icon for App Store Optimization?
An optimized app icon is a critical part of your App Store Optimization (check out all our best ASO resources here. With more than half a million apps on both the iTunes Store and Google Play, users have less and less ...
How to Steadily Grow Your App Marketing Email List
In our increasingly “mobile-first” world, it can be easy to forget about email marketing. But the fact is that email is still one of the best ways to market to people. It is true that push notifications will bring a lot of ...
Optimizing your creative assets for Google App campaigns
Performance marketing is moving to a more algorithmic and AI-based approach. This is true for several ad networks, and even more for the 2 giants that are Facebook and Google. Table of Content Google Play Store video ads keyword ...
The Rise of Creatives – Insights from the App Growth Summit
We got great insights from our experts on the panel regarding user acquisition and creative optimization. Today we share with you those key insights (most of them at least, you have to be there for the whole thing)! Table of ...
Mobile App Marketing: Growing Your Game with us
Increasing app visibility is essential for every app, as it will be one of the primary drivers of app growth. App Marketers spend a lot of money and time finding the right keywords, increasing their visibility scores, and building the ...