What is social media competitive analysis? A competitive analysis is an analysis of your competition to find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own. It’s a process of benchmarking your own results against the ...
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Instagram Story Hacks: 32 Tricks and Features You Should Know
You’ve probably already pored over our Must-Try Instagram Hacks. (It’s a fun beach read, I totally get it!) Now, it’s time to master the fine art of the Instagram Story. It’s just basic math: If a picture is worth a thousand words, ...
How to Get Verified on Twitter in 2021
If you use Twitter for business, you’ve probably wondered what it takes to get verified on Twitter. Because you’ve definitely seen Twitter verified accounts before. They have that blue badge with a white checkmark. Twitter users can only get this official ...
How to Create a Social Media Calendar: Tips and Templates
A social media calendar is like the Marie Kondo of your entire social media strategy. It sounds like a big commitment at first, but you can rest assured it’ll pay that time back in the future. (Not to mention preventing ...
What content needs to be optimized for app store optimization?
With more than 4 million mobile apps in major app stores, discovering your app is one of the biggest problems facing mobile app publishers today. This is why it’s so important to understand app store optimization. But what is app ...
Top tips to make your social ads successful
Organic posts on social media can be effective for reaching users, but if you really want to get the best results you should consider implementing social ads in your marketing plan. This paid advertising strategy is very helpful for getting your app ...
How to Do a Competitive Analysis on Social Media
How can you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities and potential threats. This ...
King leverages the ironSource optimizer to increase ROAS and boost installs for Candy Crush Saga
King is among the world’s leading interactive entertainment companies, with over 200 mobile apps and 249 million monthly active users to their name. Their most notable franchises include Candy Crush, Bubble Witch, and Farm Heroes, which have become household names ...
Corporate Reputation Management
Companies of every size and across every industry can benefit from corporate reputation management, especially when customer reviews data shows only 48% of Americans place trust in businesses as an institution. This reinforces the idea that today’s consumers make purchase ...
What is Data Integrity?
Incorrect information can very easily ruin your day. Missing the bus because of an outdated timetable, missing out on love because of an incorrect phone number, missing the point of a joke because someone told the punchline wrong – all ...