Google has been slowly overhauling the Play Store and Play Store Console since it’s I/O 2019 conference. In the past few days, it’s officially rolled out its redesign of the Play Store. To say that the Play Store has changed a little ...
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5 Examples of How Geolocation Can Optimize Your App
Most modern-day devices have location information features that you may not think about much but use every day quite a bit. Geolocation and/or Global Positioning Systems (GPS) refers to the ability to pinpoint the current position of a device, such ...
Xcode Cloud for iOS: WWDC 2021
Xcode Cloud is one of the most interesting things introduced by Apple in the WWDC 2021. For developers who build products for the App Store, this new service will be fundamental in developing high-quality apps. In line with the latest ...
Post-COVID Consumer Trends – What to Expect Next
The world keeps changing. We don’t have to tell you that. COVID-19 took almost everything we knew and flipped it upside down. From March 2020, work-from-home companies saw demand surge, while travel came to a virtual standstill. But now, as ...
Fintech & Data Privacy: Keeping Customer Data Safe
While the pandemic has driven a 72% rise in fintech app usage, it hasn’t been a perfectly uphill rise. According to research from PYMNTS.com and Entersekt, 30% of US consumers still do not trust data security when using their mobile ...
Native Apps VS Hybrid Apps: Why And When To Use Each One
One of the first questions to consider when jumping into the app development arena is whether to build a native or hybrid application. There are distinct advantages of each approach, which should be weighed carefully alongside your time, budget and feature requirements. Which one ...
You Should Pay Attention To These Gamification Examples
Gamification is an effective strategy that encourages users to interact with your app and increases their loyalty to your business. This article will explain what gamification is and then give some great examples of how it’s used. What is gamification? Implementing ...
Optimizing Website Content: From SEO Strategy to Keyword Research
When writing a blog post, the first place to start is with keyword research. When you take the time to properly complete keyword research and optimize blog posts for specific keywords, it’s likely the content will rank—and that your ideal buyer will find ...
New Feature Updates: The PPC Edition From Digital Marketing Intelligence
Welcome to our monthly update on all feature developments to Digital Marketing Intelligence at Similarweb. This month we’ve gone big on PPC Research functionality and are excited to introduce the all-new Paid Search Overview and our new PPC Spend Estimation metric to ...
Top Customer Retention Rate Mistakes
There’s an old saying that goes, “The best clients are the ones you already have.” This is true for most businesses, although good customer retention may look different depending on your industry. Your clients are the ones who drive your ...