Increasing app visibility is essential for every app, as it will be one of the primary drivers of app growth. App Marketers spend a lot of money and time finding the right keywords, increasing their visibility scores, and building the ...
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Top Shopping Apps Worldwide for 2022
The above chart shows the Top 10 Shopping Apps Worldwide in February 2020 for the App Store, Google Play Store, and both stores combined. While Amazon and Wish are fighting for the number 1 position in both stores, Wish seems to be the overall ...
Keyword Research and Keyword Spy
All ASO warriors know that one of the most challenging parts of App Store Optimization is finding the right keywords to target. Countless brainstorming sessions will help you come up with the most related keywords. Table of Content Keyword Tracking ...
App Localization: Yazio vs FatSecret
The practice of adjusting your application and its app store listing to appeal to multiple geographic target markets is known as app localization. If you want to take your mobile app or game global, it’s a practice you must engage in. ...
An Inside Look At the Call of Duty: Mobile’s Ad Strategy
Since its release on October 1st, Call of Duty: Mobile has become one of the most successful launches in the history of mobile games. The game rose to first place in both overall and games categories in as quick as ...
Why Data Privacy Is the Number One Priority
Since data has become more transparent, the importance of data privacy has become a major issue. When a company operates in a data-driven environment and when the data accuracy becomes a major competitive advantage, some companies, unfortunately, resort to underhanded ...
Has Chat Master! Mastered Advertising?
Self-isolation can be rather, well, isolating! As we are all on mandatory shelter in place orders of varying degrees during the pandemic, we are starved of two things: interaction and entertainment. This has provided hyper-casual games with an opportunity to ...
MobileAction Partners with Venture Capital’s
While most hyper-casual mobile games prefer the Video format for their advertisements, casino apps are different. They have a higher percentage of HTML ads. Total averages of ad types App Store Vs Google Play Store The google play store favours ...
Apple App Store & Google Play Store User Conversion
Growth is a process with many small pieces. You have to make the right decisions consistently in order to reach your goals. This is the case for both the Apple App Store and the Google Play Store. Sometimes you might ...
Roblox: Taking the Adventure to the Real World
Financial Technology (FinTech) apps are rapidly increasing their popularity. Any app that makes financial processes easier is considered to be a FinTech app. We have sorted the top 10 finance apps by downloads in the U.S Google Play Store & ...