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Apple’s advertising business expands with Apple News and Stocks opening up ad space soon

In the article “Apple’s Latest Move: In addition to Search Ads, Apple May Open More Ad Spots! In our article, “Apple’s Latest Move: In addition to Search Ads, Apple May Open Up More Ad Spots!” we speculated that Apple might add ad spots to Apple Maps, News and Stocks, or Safari.

 

Table of Content

Apple’s advertising business expands with Apple News

We are conducting a research test to evaluate app ads on Apple News and Stocks. As you know, Apple already supports ad monetization for Apple News publishers, which has 125 million monthly users across the U.S., California, the U.K. and Australia.

 

Your app xxx will be included in the beta test, which will launch in the U.S. on July 15, 2020 and may last several months.

 

Test ads are free and require no additional action on your part. Apple Search Ads will create and manage these campaigns. These ads will look very similar to the ads available on the App Store and will use the same material you already provide for App Store product pages. Ads in the test may appear in any eligible, brand-safe publisher article and may also play in Apple News and Stocks feed streams selected by our team. Access group optimization will not be applied, unless required due to the content of the app (e.g., age restrictions may be required). Performance reports will not be available for testing.

 

As part of testing, you choose to promote your app on Apple News and Stocks will be subject to the Apple Search Ads Terms of Service by default. Testing and all communications related to it (including this email) are confidential.

 

As a participant in research tests, you benefit from the brand awareness and user engagement provided by these ads at no cost to you. If you do not want to participate in the test, please let us know that you do not want to participate by replying to this email or email search email @apple.com by July 14. If you do not contact us, we will plan to include your app in the test.

 

Thank you, and we appreciate your participation.

 

5 valid points of information worthy of developers’ attention

 

From the emails, we’ve extracted 5 valid points of information to focus on.

 

1. Apple will test ads in Apple News and Stocks

 

In the article “Apple’s Latest Move: In addition to Search Ads, Apple May Open More Ad Spots! In our article, “Apple’s Latest Move: In addition to Search Ads, Apple May Open Up More Ad Spots!” we speculated that Apple might add ad spots to Apple Maps, News and Stocks, or Safari.

 

2. The test will take place in the U.S. on July 15, and its duration is uncertain.

 

It is mentioned in the email that the test will be conducted in the U.S. and the start date is July 15 this year, which may last for several months.

 

3. Test Ad Material Consistent with App Store

 

Apple said that developers are currently unable to intervene in the test, all by Apple Search Ads to create and manage, test ads using the same material and the application in the App Store material, developers do not need to create new advertising material.

 

4. Test ads will be displayed in articles and feed streams

 

Test ads will be displayed in appropriate articles or feed streams selected by Apple’s team, with no audience restrictions, unless the product content itself limits the audience.

 

5. If developers do not want to participate, they will need to respond by July 15.

 

Apple will soon test the ads in Apple News and Stocks, and participation in this test will undoubtedly be valuable to the visibility and brand exposure of your own products. If there are other circumstances that prevent you from participating in the test, you will need to explain your situation to Apple by July 15.

 

October ads may be available online and iAd may return

 

1、Apple News and Stocks ads may be online in October

 

Apple launched a search ad test in June 2016, and then officially launched in the United States at the end of September. From the test to the online, search advertising has experienced nearly 3 months, so we can speculate that Apple News and Stocks ads may be online in October or so.

 

2, iAd may return

 

At present, the sender of the email is still Search Ads, if this advertising business is confirmed, then the form of advertising will not only be limited to search ads, and it is not impossible to extend the brand name of iAd then.

 

Conclusion

 

It seems that the expansion of Apple’s advertising business is inevitable, and there will be more and more traffic entrances for developers to choose from in the future. We will continue to track Apple’s information and share it with you in a timely manner. We will help you grab the traffic bonus at the first time.

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