Machine learning is one of those buzzwords that is often used, and sometimes abused… Don’t get me wrong, it’s a super powerful tool in the age of data, but what does it really mean? And what does it actually deliver ...

These agencies are experienced and knowledgeable in the sector’s requirements and audience. That’s how they can create specific marketing plans to outreach potential customers. Mostly, companies are having trouble specifying their marketing efforts and need professional support to increase the ...

In fact, according to Social Media Today, quality links are among the top-ranking factor of the Google algorithm. Yet, over 94 percent of the content online gets zero links! Why does link building matter? Well, the more links your content ...

The role of a user acquisition manager has drastically evolved throughout the years, becoming greatly significant with increasingly challenging tasks. UA managers often struggle to find effective ways to optimize their campaigns and obtain high-quality users. Many BI solutions and ...

Dive Brief: Tinder members can gift their dates a Lyft ride through the dating app as part of a partnership the companies announced in a press release this week. Additional features are set to roll out in the coming months, and exclusive ...

The mobile environment becomes more competitive every day, which makes it very hard for apps, especially for new ones that need to stand out and get the attention of potential users. App Store Optimization is a great way to improve ...

We’ve previously talked about the most unsettling, if you will, feature of iOS 14: the limitation of the IDFA. With the reveal of iOS 14 at the 2020 WWDC, Apple had announced that developers would have to specifically ask users ...

There is no single answer as to what a technology agnostic means. For some, it means being able to look at different information technology tools from an outsider’s perspective. That is, being able to have an unbiased look at various ...