Thinking about MedTech without contemplating the impact of Big Data is equivalent to losing many opportunities for your business and your app. Thanks to the vast amount of information that can be collected through various touchpoints in the MedTech ecosystem, ...
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FinTech Trends During the Pandemic
FinTech apps have been around for years and offer a host of benefits for users. From apps that help users manage their payments to those that track their stock portfolios, there’s a FinTech app for everyone. However, given the way ...
Mobile App Vs Web App: What’s The Difference?
Wondering about the mobile app vs web app differences? Although it sometimes feels like these two are the same, in reality, they are two completely different things, especially when it comes to the technologies they use and the capabilities they offer. ...
TOP TIPS FOR ASO OPTIMIZATION
TOP Tips for ASO Optimization. Competition in the games and apps market is growing and gaining momentum: millions of apps and mobile games complicate the process. So how do you succeed? Table of Content How to plan and implement ...
How Much Personalization Is Too Much?
Personalization is indispensable for effective mobile marketing. But is there such a thing as too much personalization? That’s one of several key topics from our recent three-part virtual roundtable series on building a seamless multi-channel customer experience. In part two of the ...
Maximize Users with ASO Best Practices
UA (user acquisition) managers have many tactics at their disposal to increase users. From rewarded traffic to social media campaigns to influencer marketing, there are many UA options. One of these techniques is App store optimization (ASO), which should be part ...
An In-Depth Analysis of iOS 6 App Store Optimization
If you don’t want to be left out, you have to adapt. Everyone is talking about the iPhone 5 and iOS 6 these days, and it’s definitely impacting app developers and marketers. Making your app look great on the brand new ...
The Hidden Value of App Store Rank
In the mobile app space, there are endless combinations of advertising strategies and campaigns based on an app’s unique goals, but mobile app marketers all start off with one goal in mind: Drive downloads to increase rank in the iOS ...
The Viral Loop: Get Your Users Advertising for You
Acquiring users continues to become more expensive each and every time we look at it. Chartboost recently pegged the average cost of acquisition across their network as $2.69 for iPhone apps and $3.30 for iPad. Depending on the country and device you’re ...
How to Steadily Grow Your App Marketing Email List
In our increasingly “mobile-first” world, it can be easy to forget about email marketing. But the fact is that email is still one of the best ways to market to people. It is true that push notifications will bring a lot of ...