Paid advertising strategies are one of the best ways to boost downloads and grow interest in your app. Last month we reviewed the Top Advertisers of March 2021. This month, we will be zooming in on the games category of top ...
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Olymp Trade Captivating Creative Strategy
Olymp Trade is a Finance App that is 21st overall in advertising. This means that, within our Ad Intelligence tool, we have a tool that filters apps by their creative counts and impression scores. These insights can be filtered according to ...
Top Advertising Apps of July 2021
App Marketing is a tough business. With millions of apps from various categories, all competing for the attention of the masses, staying alive and ahead is harder than ever. For this reason, market research is a must for any app marketer ...
Get Even More Context and Insight with Review Images
Consumer behavior shows that individuals are eager to leave reviews and feedback after their experiences with a brand, specifically after a highly positive or negative experience. Those reviews don’t just affect your online reputation; they also have ramifications on your customer ...
Tools to Create Amazing Mobile App Screenshots
As we know from Google, store browsing plays a huge role in new app discovery, with 48% of users discovering new apps by browsing the stores. Searches in search engines also play their role in app discovery, with 21% of users declaring ...
Black Hat ASO for Mobile Apps & Games: What is It and How It Works
As you may know, the main app stores are overcrowded – there are millions of apps out there and this number is still growing day by day. Everyone is trying to get in the mobile business and, of course, everyone ...
ASO for Games Tricks to Boost Mobile Games on Google Play Store
On the app stores, as it happens with the rest of marketplaces (both online and offline), demand varies depending on the time of year. On Halloween, for instance, commerces decorate their shops with pumpkins and skulls, and during Christmas, streets ...
How Nigerian companies can grow on mobile
It’s impossible to talk about the African mobile landscape without mentioning Nigeria, the continent’s most populous nation. The country is currently undergoing a digital revolution, led by a very young population with an average age of 18.1 years. According to the theory ...
Travel apps remain high in popularity
Whenever it comes to the end of the holiday, such news can always be heard in some airports. According to the Ministry of Culture and Tourism, the total number of domestic tourist arrivals during the four days of the 2019 ...
Is Apple Search Ads the New Gold?
In times of uncertainty, the finance world flock to the old trusted stalwart – gold. Over the last 18 months, the price of gold has hit an all-time high. I believe the same uncertainty is upon us in the advertising ...