What is social media competitive analysis? A competitive analysis is an analysis of your competition to find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own. It’s a process of benchmarking your own results against the ...

You’ve probably already pored over our Must-Try Instagram Hacks. (It’s a fun beach read, I totally get it!) Now, it’s time to master the fine art of the Instagram Story. It’s just basic math: If a picture is worth a thousand words, ...

If you use Twitter for business, you’ve probably wondered what it takes to get verified on Twitter. Because you’ve definitely seen Twitter verified accounts before. They have that blue badge with a white checkmark. Twitter users can only get this official ...

A social media calendar is like the Marie Kondo of your entire social media strategy. It sounds like a big commitment at first, but you can rest assured it’ll pay that time back in the future. (Not to mention preventing ...