One of the main goals of App Store Optimization (ASO) is to increase the quantity and quality of the traffic landing on the app store listings through the stores’ search engines thanks to increased positions in search results. In ASO, ...
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The Ultimate Guide to Apple Search Ads
Apple Search Ads allows developers to create and run ads on the App Store that users see when they search something using particular keywords. Since the launch of Apple’s new advertising platform in November 2016, big developers and small players have ...
Guide to Paid User Acquisition (UA) for Mobile Apps & Games
How to buy traffic for an application? 1. Choosing Ad Network The network serves as a mediator between the advertiser and the traffic source. Mobile Ad Networks can be divided into 2 categories: classic networks (Applovin, AdMob, Ironsource, etc.) and social networks ...
Mobile App Engagement and Retention: Creating Addicting Apps
We all know that creating an app is as difficult as it gets. However, creating mobile app engagement and retention for your app might be even more difficult. First of all, mobile App markets are incredibly competitive. Data shows that ...
iOS 15: A Game Changer for App Store Product Pages
At WWDC 2021, Apple showed just how important they feel an app’s Product Page is with the announcement of three new features that are designed to help developers acquire more customers through the App Store. The three additions are: Custom ...
The Triple Threat to Data Security: Users, Activity, and Applications
Maintaining data systems security has become a must for any type of company. This article looks into unique and novel ways of understanding the most significant source of data threats in your company: local users. Three Types of Threat According to ...
App Marketing 2021: The Basics on How to Market a Mobile App or Game
In this post we are going to learn the App Marketing basics. They are basics but I’m pretty sure a lot of people don’t know about them. So, here we go! No, I will not begin with the traditional SEO ...
Why You Need Marketing Automation to Grow Your Apps
User acquisition and ad monetization are critical to the growth of mobile apps. Automated UA tools make campaign management much easier and smarter by automatically optimizing campaigns based on your return on ad spend (ROAS) goals. For growing monetization, in-app bidding is a solid way to help ...
Top 15 Apps Made With Flutter
By now you’ve learned about Flutter framework by trying a combination of keywords on search engines or on social platforms. And to no doubt, Google’s Flutter has been winning over the developer community since its launch: 83k followers on Github ...
Aspects To Consider When Developing A MHealth App
mHealth apps are increasingly gaining prominence in the Healthcare industry. It has opened new avenues in accessing information as and when required, from any far of locations. Be it tracking the heart rate or booking a clinic appointment it has offered ...