We hosted an App Marketers Unplugged session with Dawn Hosie (Content Producer at Twitter), Pau Quevedo (Lead Programmatic Training at GoodGame Studios), and Steven Chard (CEO & Co-Founder at Luna Labs) to discuss creative innovation, top-performing formats, and upcoming trends in the ...
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Only 11% of advertisers answered this SKAdNetwork test correctly
Full disclosure: response rate was a little lower than other questionnaires we’ve done in the past, suggesting maybe that ignorance is bliss? Maybe advertisers didn’t want to know what they didn’t know. But we still got over 57 responses from ...
Why Gaming apps might be the most prepared for IDFA changes
Two-thirds of mobile games profit comes from iOS, so one might expect them to be the first to panic… but could it be that Gaming apps have started doing their post-IDFA era homework years ago? Table of Contents buy ...
71% of marketers to boost influencer marketing budgets in 2021
Last year was a big one for influencer marketing and 2021 is looking to take things a step further with platforms like TikTok and Instagram rolling out new features and tools for creators. New research by Linqia found that the majority of ...
Apple removes Parler from App Store in wake of U.S. Capitol riot
KEY POINTS Apple has removed Parler from its the iPhone App Store because posts on the pro-Trump social network related to the U.S. Capitol riot last week called for violence. The removal of the app comes as the violence at ...
App Store News: Snapchat daily average users grow 22%
Table of Contents App Store News about Snapchat app ranking service buy keyword installs App Store News about Snapchat Snap’s revenues rose 66% in Q1 2021 to $769.6 million, according to the company’s latest earnings announcement. The popular messaging app Snapchat ...
12 Simple Marketing Tactics to Fuel Your Business Growth
We know that growing a business isn’t easy. It takes a lot of effort to formulate the right strategy and find out the right marketing tactics for business growth. You need to use a combination of proven marketing tactics in ...
Pinterest extends Shopify integration with new seller tools
On the path to boosting its social commerce, Pinterest has expanded its partnership with Shopify to 27 additional countries. Table of Contents app ranking service keywordinstalls The Shopify Pinterest channel added Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the ...
How building a mobile app for Magento helps to boost Online Sales
Mostly, the main target of many eCommerce businesses is to enhance their productivity along with revenue all across the platforms. That’s why the primary measures that are considered for an online business to make it successful are traffic, sources, ROI, ...
UA case study: Nexon gain 3.9X higher ROAS for mobile game launch
Success story NEXON gained 3.9X higher ROAS after focussing their launch campaign for app COUNTER: SIDE with a Bango Audience of payers in similar core RPG apps in Korea. “NEXON have increased ROAS and decreased CPI by targeting our campaigns ...