Performance marketing is moving to a more algorithmic and AI-based approach. This is true for several ad networks, and even more for the 2 giants that are Facebook and Google. Table of Content Google Play Store video ads keyword ...
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Create a successful game trailer in 5 steps
Game trailers are one of the most powerful marketing assets you can have in your creative arsenal. Properly done it has the power to trigger emotion, build anticipation and give viewers the chance to see what your game is all ...
Examples for How to Engage Your Mobile Users
Engagement noun en·gage·ment: emotional involvement or commitment This definition of engagement is the one that all mobile marketers and developers should memorize. Driving engagement could be as simple as a re-open, and range as far as a revenue-generating customer for your business. ...
How to Optimize Your Google Play Store in App Details Page
There are tons of content about ASO in the Internet and the amount grows every day. App stores (Apple App Store & Google Play Store) are becoming bigger (and more competitive) and they grow exponentially. Table of Content Tips ...
The Rise of Creatives – Insights from the App Growth Summit
We got great insights from our experts on the panel regarding user acquisition and creative optimization. Today we share with you those key insights (most of them at least, you have to be there for the whole thing)! Table of ...
Mobile App Marketing: Growing Your Game with us
Increasing app visibility is essential for every app, as it will be one of the primary drivers of app growth. App Marketers spend a lot of money and time finding the right keywords, increasing their visibility scores, and building the ...
Keyword Research and Keyword Spy
All ASO warriors know that one of the most challenging parts of App Store Optimization is finding the right keywords to target. Countless brainstorming sessions will help you come up with the most related keywords. Table of Content Keyword Tracking ...
Why Data Privacy Is the Number One Priority
Since data has become more transparent, the importance of data privacy has become a major issue. When a company operates in a data-driven environment and when the data accuracy becomes a major competitive advantage, some companies, unfortunately, resort to underhanded ...
Has Chat Master! Mastered Advertising?
Self-isolation can be rather, well, isolating! As we are all on mandatory shelter in place orders of varying degrees during the pandemic, we are starved of two things: interaction and entertainment. This has provided hyper-casual games with an opportunity to ...
Apple App Store & Google Play Store User Conversion
Growth is a process with many small pieces. You have to make the right decisions consistently in order to reach your goals. This is the case for both the Apple App Store and the Google Play Store. Sometimes you might ...