One of the highlights of WWDC21 this year was Apple’s addition of App Store apps to the Apple watch, opening up a variety of features from listening, writing, and reading. And more Apps will be available on the Apple watch. ...
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Google Steps Up User Privacy with ‘Safety Section’ Announcement
It’s time for our weekly round-up of the latest tech news, where we cover top stories and must-know announcements within the mobile industry. Let’s get to it! Google Play Unveils ‘Safety Section’ for Apps Following in the footsteps of Apple’s ...
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Boost App Downloads: How To Do Search Keyword Optimization
With this post, we are going on with a series of educational articles of our ASO Academy, the place to learn App Store Optimization and how to increase downloads. This article of our academy is dedicated to ASO Search Keywords Optimization. ...
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How to do Keyword Research for ASO
One of the main goals of App Store Optimization (ASO) is to increase the quantity and quality of the traffic landing on the app store listings through the stores’ search engines thanks to increased positions in search results. In ASO, ...
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Keyword Spy for ASO – Start Spying your App Competitors
During the last month, we have launched many different features of the tool to help marketers and developers make the most out of the App Store Optimization process at the Keyword Research stage. Understanding the effect of the keywords rankings ...
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The Ultimate Guide to Apple Search Ads
Apple Search Ads allows developers to create and run ads on the App Store that users see when they search something using particular keywords. Since the launch of Apple’s new advertising platform in November 2016, big developers and small players have ...
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How to measure ASO organic installs in iTunes Connect and Google Play Console
It has been a while since Apple has introduced Search Ads, and since its launch, we have all been expecting more information revealed by the stores. And here it comes – since this May Apple is revealing app discoverability data and ...
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Apple’s 6-month total of 44w+ downgrades, up 45% from the previous year! All types of App shelving rate is basically the same!
The battle for users in the mobile app market has become extremely fierce, and with the Apple App Store as the main battleground for App competition, we have witnessed the rise of a number of breakout apps, as well as ...
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How to Measure ASO Success in 2021
The success of a mobile app is never built overnight – it takes a lot of time and work, and it’s all about a deep understanding of the processes, measurement of the results, and analyzing the effectiveness of certain marketing ...
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Guide to Paid User Acquisition (UA) for Mobile Apps & Games
How to buy traffic for an application? 1. Choosing Ad Network The network serves as a mediator between the advertiser and the traffic source. Mobile Ad Networks can be divided into 2 categories: classic networks (Applovin, AdMob, Ironsource, etc.) and social networks ...