The mobile gaming industry is booming. In 2020, mobile gaming generated over $100 billion in revenue. The pandemic was an accelerator, but the category has long held the top position for uploads and engagement. In determining the performance of these apps, ...
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How Can Retailers Drive M-Commerce App Adoption?
There’s no doubt that e-commerce adoption is stronger than ever. However, e-commerce isn’t one thing. It includes purchases on desktops, mobile devices, and m-commerce apps. M-commerce is gaining steam, accounting for 31% of e-commerce sales in the U.S., which translates to ...
App Previews (video on the iOS App Store)
One can’t help but wonder why it’s only coming now when the Google Play Store and the Amazon App Store have added it a long time ago. But it doesn’t really matter: it is now fixed and completes the App Store ...
How Important is the Weekend in Mobile Marketing?
The mobile world is an extremely cruel environment, where apps rise to fame and fall into the abyss faster than you can say Angry Birds. In such a digital jungle, being able to know your way around and draw the ...
Simple Ways to Reduce Your Facebook Ads Cost for App Installs
I’m sure that you have seen the data out there about how effective Facebook ads are. Here’s a post that we shared on Twitter about how 95% of social media marketers in a survey said that Facebook gave them the ...
A look at video ad creatives from top tv streaming apps
This is the first post of our series focusing on ad creatives used for different kind of apps. And we start by taking a look at how TV streaming apps advertise when running app install campaigns. To do this we leverage ad ...
Top Shopping Apps Worldwide for 2022
The above chart shows the Top 10 Shopping Apps Worldwide in February 2020 for the App Store, Google Play Store, and both stores combined. While Amazon and Wish are fighting for the number 1 position in both stores, Wish seems to be the overall ...
An Inside Look At the Call of Duty: Mobile’s Ad Strategy
Since its release on October 1st, Call of Duty: Mobile has become one of the most successful launches in the history of mobile games. The game rose to first place in both overall and games categories in as quick as ...
MobileAction Partners with Venture Capital’s
While most hyper-casual mobile games prefer the Video format for their advertisements, casino apps are different. They have a higher percentage of HTML ads. Total averages of ad types App Store Vs Google Play Store The google play store favours ...
How to make your app seliver the successful
The rapid delivery company Getir, based in Istanbul, Turkey, announced that they have raised 128 million dollars in a funding round according to Reuters. The app allows users to order anything they need from a variety of 1500+ groceries. It is safe ...