As you may know, the main app stores are overcrowded – there are millions of apps out there and this number is still growing day by day. Everyone is trying to get in the mobile business and, of course, everyone ...
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ASO for Games Tricks to Boost Mobile Games on Google Play Store
On the app stores, as it happens with the rest of marketplaces (both online and offline), demand varies depending on the time of year. On Halloween, for instance, commerces decorate their shops with pumpkins and skulls, and during Christmas, streets ...
How Nigerian companies can grow on mobile
It’s impossible to talk about the African mobile landscape without mentioning Nigeria, the continent’s most populous nation. The country is currently undergoing a digital revolution, led by a very young population with an average age of 18.1 years. According to the theory ...
Travel apps remain high in popularity
Whenever it comes to the end of the holiday, such news can always be heard in some airports. According to the Ministry of Culture and Tourism, the total number of domestic tourist arrivals during the four days of the 2019 ...
Is Apple Search Ads the New Gold?
In times of uncertainty, the finance world flock to the old trusted stalwart – gold. Over the last 18 months, the price of gold has hit an all-time high. I believe the same uncertainty is upon us in the advertising ...
How to use Apple Watch to showcase your own products with the watchOS upgrade?
One of the highlights of WWDC21 this year was Apple’s addition of App Store apps to the Apple watch, opening up a variety of features from listening, writing, and reading. And more Apps will be available on the Apple watch. ...
Boost App Downloads: How To Do Search Keyword Optimization
With this post, we are going on with a series of educational articles of our ASO Academy, the place to learn App Store Optimization and how to increase downloads. This article of our academy is dedicated to ASO Search Keywords Optimization. ...
How to do Keyword Research for ASO
One of the main goals of App Store Optimization (ASO) is to increase the quantity and quality of the traffic landing on the app store listings through the stores’ search engines thanks to increased positions in search results. In ASO, ...
Keyword Spy for ASO – Start Spying your App Competitors
During the last month, we have launched many different features of the tool to help marketers and developers make the most out of the App Store Optimization process at the Keyword Research stage. Understanding the effect of the keywords rankings ...
The Ultimate Guide to Apple Search Ads
Apple Search Ads allows developers to create and run ads on the App Store that users see when they search something using particular keywords. Since the launch of Apple’s new advertising platform in November 2016, big developers and small players have ...