In the mobile app space, there are endless combinations of advertising strategies and campaigns based on an app’s unique goals, but mobile app marketers all start off with one goal in mind: Drive downloads to increase rank in the iOS ...
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How to Monetize Hyper Casual Games: Driving Revenue with Inspiring Strategies
Hyper casual games are a hot commodity for publishers. They are a fast-growing genre that has considerable popularity. Titles in the subcategory were among the most downloaded in 2020. Sensor Tower reported that 31% of all downloads were hyper casual ...
How to Design a Great App Icon for App Store Optimization?
An optimized app icon is a critical part of your App Store Optimization (check out all our best ASO resources here. With more than half a million apps on both the iTunes Store and Google Play, users have less and less ...
The Viral Loop: Get Your Users Advertising for You
Acquiring users continues to become more expensive each and every time we look at it. Chartboost recently pegged the average cost of acquisition across their network as $2.69 for iPhone apps and $3.30 for iPad. Depending on the country and device you’re ...
How to Steadily Grow Your App Marketing Email List
In our increasingly “mobile-first” world, it can be easy to forget about email marketing. But the fact is that email is still one of the best ways to market to people. It is true that push notifications will bring a lot of ...
Optimizing your creative assets for Google App campaigns
Performance marketing is moving to a more algorithmic and AI-based approach. This is true for several ad networks, and even more for the 2 giants that are Facebook and Google. Table of Content Google Play Store video ads keyword ...
Create a successful game trailer in 5 steps
Game trailers are one of the most powerful marketing assets you can have in your creative arsenal. Properly done it has the power to trigger emotion, build anticipation and give viewers the chance to see what your game is all ...
Examples for How to Engage Your Mobile Users
Engagement noun en·gage·ment: emotional involvement or commitment This definition of engagement is the one that all mobile marketers and developers should memorize. Driving engagement could be as simple as a re-open, and range as far as a revenue-generating customer for your business. ...
How to Know If Influencer Marketing is Right for You
Influencer marketing has become one of the most sought after marketing tactics in 2017. About two years ago, a study by Tomoson revealed that brands increased their influencer marketing budget by 59%. With so much content online, already, it’s hard for brands ...
How to Optimize Your Google Play Store in App Details Page
There are tons of content about ASO in the Internet and the amount grows every day. App stores (Apple App Store & Google Play Store) are becoming bigger (and more competitive) and they grow exponentially. Table of Content Tips ...