Text messaging, also known as short message service (SMS), is a powerful channel for engaging with and communicating valuable information to customers and other audiences on their mobile phones. Bulk SMS marketing involves sending SMS or Multimedia Message Service (MMS) messages ...
Discy Latest Articles
Things You Should Do Immediately After Launching Your App
Congratulations! After months (maybe even years) of development, you’ve finally launched your mobile app. Now it’s time to kick back and watch it rise to the top, right? Wrong. If you think after your mobile app launches the heavy lifting ...
The single-app strategy: Yes or no?
A question we often get at Localytics: Does it make sense to have a single-app strategy, i.e. one main app where your customers engage with your brand/product at a single destination? Or is it better to have 5-10 apps that ...
TOP TIPS FOR ASO OPTIMIZATION
TOP Tips for ASO Optimization. Competition in the games and apps market is growing and gaining momentum: millions of apps and mobile games complicate the process. So how do you succeed? Table of Content How to plan and implement ...
How Much Personalization Is Too Much?
Personalization is indispensable for effective mobile marketing. But is there such a thing as too much personalization? That’s one of several key topics from our recent three-part virtual roundtable series on building a seamless multi-channel customer experience. In part two of the ...
5 Tips for Designing App Store Screenshots That Get More Users
The mobile app phenomenon may have been around for a few years; however, its scale continues to grow rapidly. According to Statista, in 2020, there were 218bn mobile app downloads worldwide, up from 140.7bn in 2016. It’s estimated that mobile app ...
What Your Company Needs to Know About iOS 15
Earlier this month, Apple announced additional data privacy updates coming with the release of iOS 15. These latest changes take the privacy updates of iOS 14.5 to the next level – putting a heavier focus on email privacy and tracking. Table of ...
Maximize Users with ASO Best Practices
UA (user acquisition) managers have many tactics at their disposal to increase users. From rewarded traffic to social media campaigns to influencer marketing, there are many UA options. One of these techniques is App store optimization (ASO), which should be part ...
An In-Depth Analysis of iOS 6 App Store Optimization
If you don’t want to be left out, you have to adapt. Everyone is talking about the iPhone 5 and iOS 6 these days, and it’s definitely impacting app developers and marketers. Making your app look great on the brand new ...
How to Track App Downloads and Revenue of Your App and Competitors
But how are you going to measure that success? And, very important, how are you going to do your market research? No matter what your goals are for your app, you need some key metrics to evaluate what others do ...