Anyone can use their app store page to tell a great story, filled with wonderful screenshots and an impressive description. However, if your app doesn’t walk the talk then you are going to be losing users pretty much as soon as you ...
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App Promotion: How To Improve Your Mobile App Retention
So you’ve established a kick ass plan on how to acquire users for your new app? Great, well done you. Unfortunately, here is where the hard work really begins… It’s all well and good generating a decent amount of downloads after the ...
Top 28 Mobile Ad Networks for App Monetization and User Acquisition (UA) in 2021
Today we are going to dive right into the world of advertising for mobile apps and list the best ad networks available in the market, so take a look and discover the wide range of possibilities out there for app monetization and ...
12 App Marketing Tactics to Increase Downloads on a Low Budget
If you find yourself struggling because you don’t have enough budget to promote your mobile app or game, read this post about App Marketing tactics and learn how to increase visibility, lead more visits to your product page, and get more downloads ...
Google ASO Changes: Let us walk you through them!
Google is developing significant changes to its application metadata requirements. Table of Contents Google ASO Changes: Let us walk you through them! ios keyword installs buy app installs Here’s a quick look at the new Google Play rules and ...
Improve Your App Personalisation with Artificial Intelligence
We already know that artificial intelligence is set to shake up many different industries, with app marketing being one of the areas showing the most potential. Giving your user a personal experience is key to app user retention and engagement, and thanks to AI it ...
App Branding: Creating a Deeper Brand Experience with Proximity Marketing
This should be stamped on the forehead of every business person out there. The reason? That is exactly what consumers consider before they associate with any brand. The only option is to create a deep brand experience that adds value ...
A Guide to Collecting Product Feedback
Markets move fast, leaving little room for delay; a trend which has left many product managers and marketers with a great deal of pressure to perform and achieve product excellence. For these teams, it’s all about getting the right products to market faster ...
App Store Strategy: How SaaS companies can improve their Customer Experience (CX)
Some of the best SaaS companies have achieved long-term success because of their obsession with the customer experience (CX). I mean, think of Amazon (US) and Uber. These companies are practically pioneers in the field of CX and look where’s it gotten them. However, designing and ...
Behind the Feedback: Multiple Data Sources in One Chart
To tell this story, we’ll need to backtrack a little. The goal was to bring in these customers and facilitate their feedback programme from start to finish, which included data collection but ALSO analysis and action management. That being said, our vision ...