The number of touchpoints between prospect and brand before conversion or sale can vary from anything between 5-50. With so many touchpoints, mapping journeys of consumers who constantly bounce between channels and devices, online and offline, is more complicated than ever. ...
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Beginners Guide to Paid User Acquisition (UA) for Mobile Apps & Games
When it comes to acquiring users for mobile apps, there are two traffic channels: organic (users who found your application in the store) and advertising (paid) traffic. This post will guide you through all sticking points of paid user acquisition for beginners. ...
The Ultimate Apple App Store Connect Guide
After seeing the success of our Google Play Console guide, we knew what the next step was… an App Store Connect (AKA iTunes Connect) guide. We had to make it, because we want you to have access to all the information ...
What Are They, How Do They Work & Who Is Offering Them?
Interstitial Ads is the most common type of ads that is used nowadays in mobile apps & games. But what are they, how do they work and how can you use them? There are several types of mobile advertising formats, and ...
How Will it Impact ASO on the Apple App Store?
Two weeks ago, on September 16th, Apple launched a new version of its operating system for iPhone, iOS 14, that includes a series of updates for the App Store, and some of them may impact the visibility and the conversion ...
App Promotion Strategy – Prepare your App for the Day of eCommerce
The Black Friday, the day of eCommerce where merchants inaugurate the Christmas shopping season with sales, promotions, and very aggressive discounts is coming. Following ASOWorld App Promotion Strategy to prepare your App for the day of eCommerce. And even though ...
How To Use In-App Messaging to Engage and Retain Your App Users
When it comes to keeping your mobile app users engaged and retained, push notifications are generally seen as the most effective ways for doing this. In-app messages, however, should not be overlooked, and have been found to boost user retention ...
The Experts Advice on Your App User Acquisition Strategy
No matter how mind-blowing or life changing your newly developed app may be, how successful it becomes depends largely on the app user acquisition strategy implemented by the developers and marketers. With over 2.8 million apps available to Android users and 2.2 ...
10 Top Tips For App User Segmentation
Whatever way you do it, user segmentation is the key to understanding your customers’ wants and needs. But more to the point, it keeps you on track to target them with tailored information that they actually care about and might respond to and ...
App Marketing:7 Top Tips For Superior Mobile User Engagement
With shocking statistics such as 80% of all app users churn within 90 days I feel like it’s almost my duty to warn you well in advance and provide you with the most useful possible advice going forward to try and keep ...