Welcome to our monthly update on all feature developments to Digital Marketing Intelligence at Similarweb. This month we’ve gone big on PPC Research functionality and are excited to introduce the all-new Paid Search Overview and our new PPC Spend Estimation metric to ...
Discy Latest Articles
Top Customer Retention Rate Mistakes
There’s an old saying that goes, “The best clients are the ones you already have.” This is true for most businesses, although good customer retention may look different depending on your industry. Your clients are the ones who drive your ...
8 Essentials to Branding Your Business Online
The Internet is a great place to start a business! However, you need a visible online brand since competition is fierce! Branding your business the right way is key to get your brand to stand out. Building your brand doesn’t stop when ...
Multi-touch attribution: Success is a journey
The number of touchpoints between prospect and brand before conversion or sale can vary from anything between 5-50. With so many touchpoints, mapping journeys of consumers who constantly bounce between channels and devices, online and offline, is more complicated than ever. ...
How Will it Impact ASO on the Apple App Store?
Two weeks ago, on September 16th, Apple launched a new version of its operating system for iPhone, iOS 14, that includes a series of updates for the App Store, and some of them may impact the visibility and the conversion ...
How To Use In-App Messaging to Engage and Retain Your App Users
When it comes to keeping your mobile app users engaged and retained, push notifications are generally seen as the most effective ways for doing this. In-app messages, however, should not be overlooked, and have been found to boost user retention ...
10 Top Tips For App User Segmentation
Whatever way you do it, user segmentation is the key to understanding your customers’ wants and needs. But more to the point, it keeps you on track to target them with tailored information that they actually care about and might respond to and ...
The Importance Of A First Class Mobile User Experience
Anyone can use their app store page to tell a great story, filled with wonderful screenshots and an impressive description. However, if your app doesn’t walk the talk then you are going to be losing users pretty much as soon as you ...
App Promotion: How To Improve Your Mobile App Retention
So you’ve established a kick ass plan on how to acquire users for your new app? Great, well done you. Unfortunately, here is where the hard work really begins… It’s all well and good generating a decent amount of downloads after the ...
Behind the Feedback: Multiple Data Sources in One Chart
To tell this story, we’ll need to backtrack a little. The goal was to bring in these customers and facilitate their feedback programme from start to finish, which included data collection but ALSO analysis and action management. That being said, our vision ...