When we launched True Impact last year, we introduced the idea of control groups. In Localytics, a control group is 5% of a campaign’s audience who are not sent a message. It might seem odd to not send a message ...

Performance-based marketing is constantly changing and pretty crazy these days. One new approach is performance-based social media influencer marketing. It’s the best next best thing in advertising. Imagine you’re an up and coming brand in the ultra-competitive social networking app ...

App burst campaigns can drive visibility to your app. Working in concert with app store optimization (ASO), you can reap the rewards of organic and non-organic downloads. While this form of advertising is popular, mobile app marketers still have questions. So, we’ve ...

  The mobile gaming industry is booming. In 2020, mobile gaming generated over $100 billion in revenue. The pandemic was an accelerator, but the category has long held the top position for uploads and engagement. In determining the performance of these apps, ...

There’s no doubt that e-commerce adoption is stronger than ever. However, e-commerce isn’t one thing. It includes purchases on desktops, mobile devices, and m-commerce apps. M-commerce is gaining steam, accounting for 31% of e-commerce sales in the U.S., which translates to ...

One can’t help but wonder why it’s only coming now when the Google Play Store and the Amazon App Store have added it a long time ago. But it doesn’t really matter: it is now fixed and completes the App Store ...

The mobile world is an extremely cruel environment, where apps rise to fame and fall into the abyss faster than you can say Angry Birds. In such a digital jungle, being able to know your way around and draw the ...

I’m sure that you have seen the data out there about how effective Facebook ads are. Here’s a post that we shared on Twitter about how 95% of social media marketers in a survey said that Facebook gave them the ...