Covid-19 has dramatically transformed the way the world does business. Tens of thousands of merchants and millions of consumers are now using contactless payment systems and curbside pickup to reduce the risk of getting infected, with e-commerce and delivery apps like Instacart and DoorDash also growing ...
Discy Latest Articles
Bulk SMS Marketing – Benefits & Strategies
Text messaging, also known as short message service (SMS), is a powerful channel for engaging with and communicating valuable information to customers and other audiences on their mobile phones. Bulk SMS marketing involves sending SMS or Multimedia Message Service (MMS) messages ...
Things You Should Do Immediately After Launching Your App
Congratulations! After months (maybe even years) of development, you’ve finally launched your mobile app. Now it’s time to kick back and watch it rise to the top, right? Wrong. If you think after your mobile app launches the heavy lifting ...
The single-app strategy: Yes or no?
A question we often get at Localytics: Does it make sense to have a single-app strategy, i.e. one main app where your customers engage with your brand/product at a single destination? Or is it better to have 5-10 apps that ...
Top 20 Best Camera Apps For Android Mobile Phones In 2021
In recent years there has been a huge shift in our generation when it comes to the usage of mobile phones. Also, the Camera Apps For Android is gaining importance Nowadays, people are induced to purchase a particular mobile phone ...
TOP TIPS FOR ASO OPTIMIZATION
TOP Tips for ASO Optimization. Competition in the games and apps market is growing and gaining momentum: millions of apps and mobile games complicate the process. So how do you succeed? Table of Content How to plan and implement ...
What Apple’s New Privacy Features Mean for Brand Marketers
Apple’s Worldwide Developers Conference (WWDC) has been chock-full of new iOS 15 features that will impact brand marketers. Overall, iPhone users will have more control over their data and deeper insights into their privacy than before; in particular, they will ...
How Much Personalization Is Too Much?
Personalization is indispensable for effective mobile marketing. But is there such a thing as too much personalization? That’s one of several key topics from our recent three-part virtual roundtable series on building a seamless multi-channel customer experience. In part two of the ...
User Segments Finance Apps Should Be Targeting
It may come as no surprise, but the United States is the richest economy in the world, with a colossal $17.5 trillion in purchasing power. What is jaw-dropping though, is how woefully bad Americans are at managing their personal finances. About a third of Americans ...
Control Groups: What Are They & Why You Should Use Them
When we launched True Impact last year, we introduced the idea of control groups. In Localytics, a control group is 5% of a campaign’s audience who are not sent a message. It might seem odd to not send a message ...