Text messaging, also known as short message service (SMS), is a powerful channel for engaging with and communicating valuable information to customers and other audiences on their mobile phones. Bulk SMS marketing involves sending SMS or Multimedia Message Service (MMS) messages ...
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5 Tips for Designing App Store Screenshots That Get More Users
The mobile app phenomenon may have been around for a few years; however, its scale continues to grow rapidly. According to Statista, in 2020, there were 218bn mobile app downloads worldwide, up from 140.7bn in 2016. It’s estimated that mobile app ...
What Your Company Needs to Know About iOS 15
Earlier this month, Apple announced additional data privacy updates coming with the release of iOS 15. These latest changes take the privacy updates of iOS 14.5 to the next level – putting a heavier focus on email privacy and tracking. Table of ...
Maximize Users with ASO Best Practices
UA (user acquisition) managers have many tactics at their disposal to increase users. From rewarded traffic to social media campaigns to influencer marketing, there are many UA options. One of these techniques is App store optimization (ASO), which should be part ...
How to Track App Downloads and Revenue of Your App and Competitors
But how are you going to measure that success? And, very important, how are you going to do your market research? No matter what your goals are for your app, you need some key metrics to evaluate what others do ...
The Hidden Value of App Store Rank
In the mobile app space, there are endless combinations of advertising strategies and campaigns based on an app’s unique goals, but mobile app marketers all start off with one goal in mind: Drive downloads to increase rank in the iOS ...
How to Monetize Hyper Casual Games: Driving Revenue with Inspiring Strategies
Hyper casual games are a hot commodity for publishers. They are a fast-growing genre that has considerable popularity. Titles in the subcategory were among the most downloaded in 2020. Sensor Tower reported that 31% of all downloads were hyper casual ...
How to Design a Great App Icon for App Store Optimization?
An optimized app icon is a critical part of your App Store Optimization (check out all our best ASO resources here. With more than half a million apps on both the iTunes Store and Google Play, users have less and less ...
The Viral Loop: Get Your Users Advertising for You
Acquiring users continues to become more expensive each and every time we look at it. Chartboost recently pegged the average cost of acquisition across their network as $2.69 for iPhone apps and $3.30 for iPad. Depending on the country and device you’re ...
How to Steadily Grow Your App Marketing Email List
In our increasingly “mobile-first” world, it can be easy to forget about email marketing. But the fact is that email is still one of the best ways to market to people. It is true that push notifications will bring a lot of ...