Congratulations! After months (maybe even years) of development, you’ve finally launched your mobile app. Now it’s time to kick back and watch it rise to the top, right? Wrong. If you think after your mobile app launches the heavy lifting ...
Discy Latest Articles
The single-app strategy: Yes or no?
A question we often get at Localytics: Does it make sense to have a single-app strategy, i.e. one main app where your customers engage with your brand/product at a single destination? Or is it better to have 5-10 apps that ...
TOP TIPS FOR ASO OPTIMIZATION
TOP Tips for ASO Optimization. Competition in the games and apps market is growing and gaining momentum: millions of apps and mobile games complicate the process. So how do you succeed? Table of Content How to plan and implement ...
How Much Personalization Is Too Much?
Personalization is indispensable for effective mobile marketing. But is there such a thing as too much personalization? That’s one of several key topics from our recent three-part virtual roundtable series on building a seamless multi-channel customer experience. In part two of the ...
5 Tips for Designing App Store Screenshots That Get More Users
The mobile app phenomenon may have been around for a few years; however, its scale continues to grow rapidly. According to Statista, in 2020, there were 218bn mobile app downloads worldwide, up from 140.7bn in 2016. It’s estimated that mobile app ...
An In-Depth Analysis of iOS 6 App Store Optimization
If you don’t want to be left out, you have to adapt. Everyone is talking about the iPhone 5 and iOS 6 these days, and it’s definitely impacting app developers and marketers. Making your app look great on the brand new ...
How to Track App Downloads and Revenue of Your App and Competitors
But how are you going to measure that success? And, very important, how are you going to do your market research? No matter what your goals are for your app, you need some key metrics to evaluate what others do ...
How to Monetize Hyper Casual Games: Driving Revenue with Inspiring Strategies
Hyper casual games are a hot commodity for publishers. They are a fast-growing genre that has considerable popularity. Titles in the subcategory were among the most downloaded in 2020. Sensor Tower reported that 31% of all downloads were hyper casual ...
How to Design a Great App Icon for App Store Optimization?
An optimized app icon is a critical part of your App Store Optimization (check out all our best ASO resources here. With more than half a million apps on both the iTunes Store and Google Play, users have less and less ...
The Viral Loop: Get Your Users Advertising for You
Acquiring users continues to become more expensive each and every time we look at it. Chartboost recently pegged the average cost of acquisition across their network as $2.69 for iPhone apps and $3.30 for iPad. Depending on the country and device you’re ...