The mobile world is an extremely cruel environment, where apps rise to fame and fall into the abyss faster than you can say Angry Birds. In such a digital jungle, being able to know your way around and draw the ...
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How to Steadily Grow Your App Marketing Email List
In our increasingly “mobile-first” world, it can be easy to forget about email marketing. But the fact is that email is still one of the best ways to market to people. It is true that push notifications will bring a lot of ...
Optimizing your creative assets for Google App campaigns
Performance marketing is moving to a more algorithmic and AI-based approach. This is true for several ad networks, and even more for the 2 giants that are Facebook and Google. Table of Content Google Play Store video ads keyword ...
Create a successful game trailer in 5 steps
Game trailers are one of the most powerful marketing assets you can have in your creative arsenal. Properly done it has the power to trigger emotion, build anticipation and give viewers the chance to see what your game is all ...
Simple Ways to Reduce Your Facebook Ads Cost for App Installs
I’m sure that you have seen the data out there about how effective Facebook ads are. Here’s a post that we shared on Twitter about how 95% of social media marketers in a survey said that Facebook gave them the ...
Examples for How to Engage Your Mobile Users
Engagement noun en·gage·ment: emotional involvement or commitment This definition of engagement is the one that all mobile marketers and developers should memorize. Driving engagement could be as simple as a re-open, and range as far as a revenue-generating customer for your business. ...
How to Know If Influencer Marketing is Right for You
Influencer marketing has become one of the most sought after marketing tactics in 2017. About two years ago, a study by Tomoson revealed that brands increased their influencer marketing budget by 59%. With so much content online, already, it’s hard for brands ...
How to Optimize Your Google Play Store in App Details Page
There are tons of content about ASO in the Internet and the amount grows every day. App stores (Apple App Store & Google Play Store) are becoming bigger (and more competitive) and they grow exponentially. Table of Content Tips ...
A look at video ad creatives from top tv streaming apps
This is the first post of our series focusing on ad creatives used for different kind of apps. And we start by taking a look at how TV streaming apps advertise when running app install campaigns. To do this we leverage ad ...
The Rise of Creatives – Insights from the App Growth Summit
We got great insights from our experts on the panel regarding user acquisition and creative optimization. Today we share with you those key insights (most of them at least, you have to be there for the whole thing)! Table of ...