In recent years there has been a huge shift in our generation when it comes to the usage of mobile phones. Also, the Camera Apps For Android is gaining importance Nowadays, people are induced to purchase a particular mobile phone ...
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TOP TIPS FOR ASO OPTIMIZATION
TOP Tips for ASO Optimization. Competition in the games and apps market is growing and gaining momentum: millions of apps and mobile games complicate the process. So how do you succeed? Table of Content How to plan and implement ...
What Apple’s New Privacy Features Mean for Brand Marketers
Apple’s Worldwide Developers Conference (WWDC) has been chock-full of new iOS 15 features that will impact brand marketers. Overall, iPhone users will have more control over their data and deeper insights into their privacy than before; in particular, they will ...
How Much Personalization Is Too Much?
Personalization is indispensable for effective mobile marketing. But is there such a thing as too much personalization? That’s one of several key topics from our recent three-part virtual roundtable series on building a seamless multi-channel customer experience. In part two of the ...
User Segments Finance Apps Should Be Targeting
It may come as no surprise, but the United States is the richest economy in the world, with a colossal $17.5 trillion in purchasing power. What is jaw-dropping though, is how woefully bad Americans are at managing their personal finances. About a third of Americans ...
5 Tips for Designing App Store Screenshots That Get More Users
The mobile app phenomenon may have been around for a few years; however, its scale continues to grow rapidly. According to Statista, in 2020, there were 218bn mobile app downloads worldwide, up from 140.7bn in 2016. It’s estimated that mobile app ...
Control Groups: What Are They & Why You Should Use Them
When we launched True Impact last year, we introduced the idea of control groups. In Localytics, a control group is 5% of a campaign’s audience who are not sent a message. It might seem odd to not send a message ...
What Your Company Needs to Know About iOS 15
Earlier this month, Apple announced additional data privacy updates coming with the release of iOS 15. These latest changes take the privacy updates of iOS 14.5 to the next level – putting a heavier focus on email privacy and tracking. Table of ...
What is Performance-Based Social Media Influencer Marketing?
Performance-based marketing is constantly changing and pretty crazy these days. One new approach is performance-based social media influencer marketing. It’s the best next best thing in advertising. Imagine you’re an up and coming brand in the ultra-competitive social networking app ...
Maximize Users with ASO Best Practices
UA (user acquisition) managers have many tactics at their disposal to increase users. From rewarded traffic to social media campaigns to influencer marketing, there are many UA options. One of these techniques is App store optimization (ASO), which should be part ...