Artificial Intelligence (AI) is one of the major developments of our time. In particular, Machine Learning, and the implications that go with it, is shaking up many aspects of how we do things, allowing us to deploy AI software where we ...
Discy Latest Articles
A Solution: Digital Rights Management (DRM)
Maintaining data systems security has become a must for any type of company. This article looks into unique and novel ways of understanding the most significant source of data threats in your company: local users. Three Types of Threat According to ...
The Difference Between APIs and SDKs
If you’re new to app development, you might be wondering what the deal is with the SDK vs API debate. APIs and SDKs both play a vital role in the development process, but they are two distinct tools that may ...
Mobile App Vs Web App: What’s The Difference?
Wondering about the mobile app vs web app differences? Although it sometimes feels like these two are the same, in reality, they are two completely different things, especially when it comes to the technologies they use and the capabilities they offer. ...
3 Actionable Strategies to Stay Connected with Customers During COVID-19
Now more than ever, brands are doing their best to stay connected with customers through unprecedented times. Users are looking to stay connected, too; open rates for mobile push notifications are on the rise, and marketers are adjusting their approach as our global ...
The 3 Key Ingredients For Breaking News Alerts
2021 has seen no shortage of breaking news. Whether it’s the global pandemic, the polarized political landscape or natural disasters, this year has delivered more newsworthy events than any year I can remember. In the midst of this most active ...
5 Predictions for Mobile in 2021
Covid-19 has dramatically transformed the way the world does business. Tens of thousands of merchants and millions of consumers are now using contactless payment systems and curbside pickup to reduce the risk of getting infected, with e-commerce and delivery apps like Instacart and DoorDash also growing ...
Bulk SMS Marketing – Benefits & Strategies
Text messaging, also known as short message service (SMS), is a powerful channel for engaging with and communicating valuable information to customers and other audiences on their mobile phones. Bulk SMS marketing involves sending SMS or Multimedia Message Service (MMS) messages ...
Things You Should Do Immediately After Launching Your App
Congratulations! After months (maybe even years) of development, you’ve finally launched your mobile app. Now it’s time to kick back and watch it rise to the top, right? Wrong. If you think after your mobile app launches the heavy lifting ...
The single-app strategy: Yes or no?
A question we often get at Localytics: Does it make sense to have a single-app strategy, i.e. one main app where your customers engage with your brand/product at a single destination? Or is it better to have 5-10 apps that ...