Incorrect information can very easily ruin your day. Missing the bus because of an outdated timetable, missing out on love because of an incorrect phone number, missing the point of a joke because someone told the punchline wrong – all ...

So, you’ve got your app up and running on the AppGallery, you’ve already optimized your store listing for search (assuming you’ve read our last article about AppGallery ASO), and you’re seeing your impressions and keyword rankings jump. But where do you ...

Creativity can be a fickle beast, flowing lavishly one day and merely dribbling out like sap from a tree the next. In the ASO World, creativity plays a huge role in the ideation of experiments, helping uncover variants that can ...

The recent pandemic has put a light on how healthcare should be delivered. A dull and monotonous waiting hall and the long queues to book appointments to meet doctors is something one can not think of now. In recent times, ...

In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert McKenzie Davis, talked about mobile app marketing strategies that strike a balance between acquisition and monetization. Below we present some highlights ...

Reams of research suggest a strong relationship between the quality of a mobile app experience and the customer’s opinion of the brand. A good mobile app experience is read as a clear indication of both an innovative and empathetic brand. By ...

We’ve spent the last 9 months developing solutions to empower customers to grow in a post-iOS 14 future. An important piece of this solution is innovation for SKAdNetwork, one of the critical tools for iOS ad campaign attribution. Today, we’re ...

Machine learning is one of those buzzwords that is often used, and sometimes abused… Don’t get me wrong, it’s a super powerful tool in the age of data, but what does it really mean? And what does it actually deliver ...