You meant to start early and finish that presentation for tomorrow’s client meeting, leaving yourself some time for a final edit and creative touches. Instead, you arrive at your desk 7 minutes late, see the email pileup, and decide to ...
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Comments: Comments Off on The Ultimate Guide to PPC Reporting
The Ultimate Guide to PPC Reporting
Pay-per-click (PPC) marketing is such a powerful tool to have in your overall strategy because its targeted approach will bring you more relevant prospects. PPC ads will show in search, display, video, and beyond when certain criteria are met. If ...
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New Feature Updates: The PPC Edition From Digital Marketing Intelligence
Welcome to our monthly update on all feature developments to Digital Marketing Intelligence at Similarweb. This month we’ve gone big on PPC Research functionality and are excited to introduce the all-new Paid Search Overview and our new PPC Spend Estimation metric to ...
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Comments: Comments Off on Payment Gateways and How to Choose the Right One for Your Business
Payment Gateways and How to Choose the Right One for Your Business
With the pandemic spiking, e-commerce sales and smarter hackers are popping up every day—so providing the optimal security for your business and your customers is vital. A secure and trustworthy payment gateway is a great barrier of defense against a ...
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Comments: Comments Off on The Dos and Don’ts of a Successful E-Commerce Website
The Dos and Don’ts of a Successful E-Commerce Website
It’s easy to get caught up in your day-to-day business dealings — even to the point where other vital things fall by the wayside. The good news is: with the right resources, you can capitalize on a few key productivity ...
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Comments: Comments Off on Browsers Are Cracking down on Web Push Notifications, so What Is the Optimal Push Strategy for 2021?
Browsers Are Cracking down on Web Push Notifications, so What Is the Optimal Push Strategy for 2021?
Back in 2020, Google introduced web push notifications to browsers for the first time. Other browsers scrambled to do the same after seeing the popularity and potential, and a whole new marketing channel was created. 4% of the 100,000 biggest ...
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Comments: Comments Off on Apple Has Killed IDFA, Dropping a Bombshell on the Mobile Ad Ecosystem
Apple Has Killed IDFA, Dropping a Bombshell on the Mobile Ad Ecosystem
At Apple’s recent WWDC event a number of new privacy features were outlined for iOS 14 which will launch later in the year. The most important and worrisome for marketers and publishers is the App Tracking Transparency framework. Let’s have a ...
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Top Customer Retention Rate Mistakes
There’s an old saying that goes, “The best clients are the ones you already have.” This is true for most businesses, although good customer retention may look different depending on your industry. Your clients are the ones who drive your ...
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App business: 10 Must-Read Books for Startup Founders
The startup world is built on the culture of learning. When entrepreneurs understand the importance of self-development and make it part of their company’s ethos, everybody wins. After all, successful businesses aren’t grown in silos. A proven way to learn new ...
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Comments: Comments Off on Data enrichment for your customers at Baremetrics
Data enrichment for your customers at Baremetrics
Data enrichment is the process of adding value to your already existing data by providing supplementary information and context. The additional data can be retrieved from another data source within the same organisation or a third-party application altogether. For example, ...