We already know that artificial intelligence is set to shake up many different industries, with app marketing being one of the areas showing the most potential. Giving your user a personal experience is key to app user retention and engagement, and thanks to AI it ...
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App Branding: Creating a Deeper Brand Experience with Proximity Marketing
This should be stamped on the forehead of every business person out there. The reason? That is exactly what consumers consider before they associate with any brand. The only option is to create a deep brand experience that adds value ...
A Guide to Collecting Product Feedback
Markets move fast, leaving little room for delay; a trend which has left many product managers and marketers with a great deal of pressure to perform and achieve product excellence. For these teams, it’s all about getting the right products to market faster ...
App Store Strategy: How SaaS companies can improve their Customer Experience (CX)
Some of the best SaaS companies have achieved long-term success because of their obsession with the customer experience (CX). I mean, think of Amazon (US) and Uber. These companies are practically pioneers in the field of CX and look where’s it gotten them. However, designing and ...
Behind the Feedback: Multiple Data Sources in One Chart
To tell this story, we’ll need to backtrack a little. The goal was to bring in these customers and facilitate their feedback programme from start to finish, which included data collection but ALSO analysis and action management. That being said, our vision ...