The number of touchpoints between prospect and brand before conversion or sale can vary from anything between 5-50. With so many touchpoints, mapping journeys of consumers who constantly bounce between channels and devices, online and offline, is more complicated than ever. ...

Two weeks ago, on September 16th, Apple launched a new version of its operating system for iPhone, iOS 14, that includes a series of updates for the App Store, and some of them may impact the visibility and the conversion ...

When it comes to keeping your mobile app users engaged and retained, push notifications are generally seen as the most effective ways for doing this. In-app messages, however, should not be overlooked, and have been found to boost user retention ...

Whatever way you do it, user segmentation is the key to understanding your customers’ wants and needs. But more to the point,  it keeps you on track to target them with tailored information that they actually care about and might respond to and ...

Anyone can use their app store page to tell a great story, filled with wonderful screenshots and an impressive description. However, if your app doesn’t walk the talk then you are going to be losing users pretty much as soon as you ...

To tell this story, we’ll need to backtrack a little. The goal was to bring in these customers and facilitate their feedback programme from start to finish, which included data collection but ALSO analysis and action management. That being said, our vision ...

What is social media competitive analysis? A competitive analysis is an analysis of your competition to find out what their strengths and weaknesses are, and how those strengths and weaknesses compare to your own. It’s a process of benchmarking your own results against the ...

You’ve probably already pored over our Must-Try Instagram Hacks. (It’s a fun beach read, I totally get it!) Now, it’s time to master the fine art of the Instagram Story. It’s just basic math: If a picture is worth a thousand words, ...