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Discy Latest Articles

Enterprise Mobile Application Development Strategy

Enterprise mobile application development strategy differs from the strategies employed in the development of consumer applications. For one, the main users of an enterprise app will be the employees of the business, and the underlying function of the app will ...

A Solution: Digital Rights Management (DRM)

Maintaining data systems security has become a must for any type of company. This article looks into unique and novel ways of understanding the most significant source of data threats in your company: local users. Three Types of Threat According to ...

3 Actionable Strategies to Stay Connected with Customers During COVID-19

Now more than ever, brands are doing their best to stay connected with customers through unprecedented times. Users are looking to stay connected, too; open rates for mobile push notifications are on the rise, and marketers are adjusting their approach as our global ...

5 Predictions for Mobile in 2021

Covid-19 has dramatically transformed the way the world does business. Tens of thousands of merchants and millions of consumers are now using contactless payment systems and curbside pickup to reduce the risk of getting infected, with e-commerce and delivery apps like Instacart and DoorDash also growing ...

Top 20 Best Camera Apps For Android Mobile Phones In 2021

In recent years there has been a huge shift in our generation when it comes to the usage of mobile phones. Also, the Camera Apps For Android is gaining importance Nowadays, people are induced to purchase a particular mobile phone ...

What Apple’s New Privacy Features Mean for Brand Marketers

Apple’s Worldwide Developers Conference (WWDC) has been chock-full of new iOS 15 features that will impact brand marketers. Overall, iPhone users will have more control over their data and deeper insights into their privacy than before; in particular, they will ...

User Segments Finance Apps Should Be Targeting

It may come as no surprise, but the United States is the richest economy in the world, with a colossal $17.5 trillion in purchasing power. What is jaw-dropping though, is how woefully bad Americans are at managing their personal finances. About a third of Americans ...

Control Groups: What Are They & Why You Should Use Them

When we launched True Impact last year, we introduced the idea of control groups. In Localytics, a control group is 5% of a campaign’s audience who are not sent a message. It might seem odd to not send a message ...

What is Performance-Based Social Media Influencer Marketing?

Performance-based marketing is constantly changing and pretty crazy these days. One new approach is performance-based social media influencer marketing. It’s the best next best thing in advertising. Imagine you’re an up and coming brand in the ultra-competitive social networking app ...

App Burst Campaigns: 6 Things to Know

App burst campaigns can drive visibility to your app. Working in concert with app store optimization (ASO), you can reap the rewards of organic and non-organic downloads. While this form of advertising is popular, mobile app marketers still have questions. So, we’ve ...