UA (user acquisition) managers have many tactics at their disposal to increase users. From rewarded traffic to social media campaigns to influencer marketing, there are many UA options. One of these techniques is App store optimization (ASO), which should be part ...
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Getting Started with HubSpot: How to Create Your Account
When you have the right tools on your side, you can do anything. This is also true for the ever-evolving marketing and sales industry. A tool is valuable when it makes our lives easier. HubSpot helps us stay organized and efficient—all while ...
Adapt to Healthcare Industry Disruption by Following the Buyer’s Journey
Global experts agree that 2020 will go down in the history of the healthcare industry as a digital tipping point. For years, health tech companies have been making more services available via telehealth, but many healthcare providers and patients resisted. Until ...
Why Your Business Needs Full Stack Development
Want to build a great web presence or a new web application? A lot of work goes into creating websites and apps. It’s important to either fully understand the complexities of it—and have a mastery of the skill required to ...
The Ultimate Guide to PPC Reporting
Pay-per-click (PPC) marketing is such a powerful tool to have in your overall strategy because its targeted approach will bring you more relevant prospects. PPC ads will show in search, display, video, and beyond when certain criteria are met. If ...
The Dos and Don’ts of a Successful E-Commerce Website
It’s easy to get caught up in your day-to-day business dealings — even to the point where other vital things fall by the wayside. The good news is: with the right resources, you can capitalize on a few key productivity ...
Apple Has Killed IDFA, Dropping a Bombshell on the Mobile Ad Ecosystem
At Apple’s recent WWDC event a number of new privacy features were outlined for iOS 14 which will launch later in the year. The most important and worrisome for marketers and publishers is the App Tracking Transparency framework. Let’s have a ...
Data enrichment for your customers at Baremetrics
Data enrichment is the process of adding value to your already existing data by providing supplementary information and context. The additional data can be retrieved from another data source within the same organisation or a third-party application altogether. For example, ...
Instagram Branded Content Tagging
Social media has become so much more than a form of microblogging: We use it to communicate and to keep in touch with friends and family. We use it to stay informed about what’s happening in our communities and globally. ...
8 Steps to Launch Successfully Your First Social Media Campaign
Launching a campaign on social media, especially when you’ve never done it before, can be a nerve-wracking experience. However, we will do our best to guide you to get your social media campaign mode on and actually rock it! Table of ...