Earlier this month, Apple announced additional data privacy updates coming with the release of iOS 15. These latest changes take the privacy updates of iOS 14.5 to the next level – putting a heavier focus on email privacy and tracking. Table of ...
Discy Latest Articles
What is Performance-Based Social Media Influencer Marketing?
Performance-based marketing is constantly changing and pretty crazy these days. One new approach is performance-based social media influencer marketing. It’s the best next best thing in advertising. Imagine you’re an up and coming brand in the ultra-competitive social networking app ...
Maximize Users with ASO Best Practices
UA (user acquisition) managers have many tactics at their disposal to increase users. From rewarded traffic to social media campaigns to influencer marketing, there are many UA options. One of these techniques is App store optimization (ASO), which should be part ...
How to Track App Downloads and Revenue of Your App and Competitors
But how are you going to measure that success? And, very important, how are you going to do your market research? No matter what your goals are for your app, you need some key metrics to evaluate what others do ...
App Burst Campaigns: 6 Things to Know
App burst campaigns can drive visibility to your app. Working in concert with app store optimization (ASO), you can reap the rewards of organic and non-organic downloads. While this form of advertising is popular, mobile app marketers still have questions. So, we’ve ...
The Hidden Value of App Store Rank
In the mobile app space, there are endless combinations of advertising strategies and campaigns based on an app’s unique goals, but mobile app marketers all start off with one goal in mind: Drive downloads to increase rank in the iOS ...
Mobile Game Analytics That Matter
The mobile gaming industry is booming. In 2020, mobile gaming generated over $100 billion in revenue. The pandemic was an accelerator, but the category has long held the top position for uploads and engagement. In determining the performance of these apps, ...
How to Monetize Hyper Casual Games: Driving Revenue with Inspiring Strategies
Hyper casual games are a hot commodity for publishers. They are a fast-growing genre that has considerable popularity. Titles in the subcategory were among the most downloaded in 2020. Sensor Tower reported that 31% of all downloads were hyper casual ...
How Can Retailers Drive M-Commerce App Adoption?
There’s no doubt that e-commerce adoption is stronger than ever. However, e-commerce isn’t one thing. It includes purchases on desktops, mobile devices, and m-commerce apps. M-commerce is gaining steam, accounting for 31% of e-commerce sales in the U.S., which translates to ...
App Previews (video on the iOS App Store)
One can’t help but wonder why it’s only coming now when the Google Play Store and the Amazon App Store have added it a long time ago. But it doesn’t really matter: it is now fixed and completes the App Store ...