How can you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities and potential threats. This ...
Discy Latest Articles
King leverages the ironSource optimizer to increase ROAS and boost installs for Candy Crush Saga
King is among the world’s leading interactive entertainment companies, with over 200 mobile apps and 249 million monthly active users to their name. Their most notable franchises include Candy Crush, Bubble Witch, and Farm Heroes, which have become household names ...
A Beginner’s Guide to Building an Account-Based Marketing Strategy
As marketers, we spend every day juggling dozens of projects at once, making it tough to decide which trends to pay attention to. After all, many disappear just as quickly as they come onto the scene. (Anyone remember advertising in ...
Corporate Reputation Management
Companies of every size and across every industry can benefit from corporate reputation management, especially when customer reviews data shows only 48% of Americans place trust in businesses as an institution. This reinforces the idea that today’s consumers make purchase ...
What is Data Integrity?
Incorrect information can very easily ruin your day. Missing the bus because of an outdated timetable, missing out on love because of an incorrect phone number, missing the point of a joke because someone told the punchline wrong – all ...
ASO for the Huawei AppGallery: Discoverability
So, you’ve got your app up and running on the AppGallery, you’ve already optimized your store listing for search (assuming you’ve read our last article about AppGallery ASO), and you’re seeing your impressions and keyword rankings jump. But where do you ...
How to create powerful messaging for ASO experiments using a creative matrix
Creativity can be a fickle beast, flowing lavishly one day and merely dribbling out like sap from a tree the next. In the ASO World, creativity plays a huge role in the ideation of experiments, helping uncover variants that can ...
Why Healthcare Providers And Hospitals Need Mobile Applications
The recent pandemic has put a light on how healthcare should be delivered. A dull and monotonous waiting hall and the long queues to book appointments to meet doctors is something one can not think of now. In recent times, ...
App Monetization: Lessons from Top Brands
In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert McKenzie Davis, talked about mobile app marketing strategies that strike a balance between acquisition and monetization. Below we present some highlights ...
How Knowing Your Product and Your Customer Creates App Loyalty
Reams of research suggest a strong relationship between the quality of a mobile app experience and the customer’s opinion of the brand. A good mobile app experience is read as a clear indication of both an innovative and empathetic brand. By ...