Pay-per-click (PPC) marketing is such a powerful tool to have in your overall strategy because its targeted approach will bring you more relevant prospects. PPC ads will show in search, display, video, and beyond when certain criteria are met. If ...
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The Dos and Don’ts of a Successful E-Commerce Website
It’s easy to get caught up in your day-to-day business dealings — even to the point where other vital things fall by the wayside. The good news is: with the right resources, you can capitalize on a few key productivity ...
Browsers Are Cracking down on Web Push Notifications, so What Is the Optimal Push Strategy for 2021?
Back in 2020, Google introduced web push notifications to browsers for the first time. Other browsers scrambled to do the same after seeing the popularity and potential, and a whole new marketing channel was created. 4% of the 100,000 biggest ...
Apple Has Killed IDFA, Dropping a Bombshell on the Mobile Ad Ecosystem
At Apple’s recent WWDC event a number of new privacy features were outlined for iOS 14 which will launch later in the year. The most important and worrisome for marketers and publishers is the App Tracking Transparency framework. Let’s have a ...
App business: 10 Must-Read Books for Startup Founders
The startup world is built on the culture of learning. When entrepreneurs understand the importance of self-development and make it part of their company’s ethos, everybody wins. After all, successful businesses aren’t grown in silos. A proven way to learn new ...
Data enrichment for your customers at Baremetrics
Data enrichment is the process of adding value to your already existing data by providing supplementary information and context. The additional data can be retrieved from another data source within the same organisation or a third-party application altogether. For example, ...
Instagram Branded Content Tagging
Social media has become so much more than a form of microblogging: We use it to communicate and to keep in touch with friends and family. We use it to stay informed about what’s happening in our communities and globally. ...
5 Ways to Use Placeit Templates in Your Hotel Marketing
What do all our favorite hotel website designs have in common? Aspirational, beautiful images, captivating video, and clean graphics to inspire travelers to visit their destination. Social media is full of hotel marketing campaigns that inspire #wanderlust. You may think these stunning visuals require ...
Digital Marketing Strategy – 4 Tips for Your Restaurant Branding
We know creating a strong brand is one of the keys to a successful business. If you’re opening a new restaurant, or want to better brand your current business, you’ll need to consider how you are presenting yourself to your ...
8 Steps to Launch Successfully Your First Social Media Campaign
Launching a campaign on social media, especially when you’ve never done it before, can be a nerve-wracking experience. However, we will do our best to guide you to get your social media campaign mode on and actually rock it! Table of ...