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Discy Latest Articles

The 3 Key Ingredients For Breaking News Alerts

The 3 Key Ingredients For Breaking News Alerts

2021 has seen no shortage of breaking news. Whether it’s the global pandemic, the polarized political landscape or natural disasters, this year has delivered more newsworthy events than any year I can remember. In the midst of this most active ...

Things You Should Do Immediately After Launching Your App

Things You Should Do Immediately After Launching Your App

Congratulations! After months (maybe even years) of development, you’ve finally launched your mobile app. Now it’s time to kick back and watch it rise to the top, right? Wrong. If you think after your mobile app launches the heavy lifting ...

The single-app strategy: Yes or no?

The single-app strategy: Yes or no?

A question we often get at Localytics: Does it make sense to have a single-app strategy, i.e. one main app where your customers engage with your brand/product at a single destination? Or is it better to have 5-10 apps that ...

How Much Personalization Is Too Much?

How Much Personalization Is Too Much?

Personalization is indispensable for effective mobile marketing. But is there such a thing as too much personalization? That’s one of several key topics from our recent three-part virtual roundtable series on building a seamless multi-channel customer experience. In part two of the ...

5 Tips for Designing App Store Screenshots That Get More Users

5 Tips for Designing App Store Screenshots That Get More Users

The mobile app phenomenon may have been around for a few years; however, its scale continues to grow rapidly. According to Statista, in 2020, there were 218bn mobile app downloads worldwide, up from 140.7bn in 2016. It’s estimated that mobile app ...

What Your Company Needs to Know About iOS 15

What Your Company Needs to Know About iOS 15

Earlier this month, Apple announced additional data privacy updates coming with the release of iOS 15. These latest changes take the privacy updates of iOS 14.5 to the next level – putting a heavier focus on email privacy and tracking.   Table of ...

An In-Depth Analysis of iOS 6 App Store Optimization

An In-Depth Analysis of iOS 6 App Store Optimization

If you don’t want to be left out, you have to adapt. Everyone is talking about the iPhone 5 and iOS 6 these days, and it’s definitely impacting app developers and marketers. Making your app look great on the brand new ...

How to Track App Downloads and Revenue of Your App and Competitors

How to Track App Downloads and Revenue of Your App and Competitors

But how are you going to measure that success? And, very important, how are you going to do your market research? No matter what your goals are for your app, you need some key metrics to evaluate what others do ...

How to Design a Great App Icon for App Store Optimization?

How to Design a Great App Icon for App Store Optimization?

An optimized app icon is a critical part of your App Store Optimization (check out all our best ASO resources here. With more than half a million apps on both the iTunes Store and Google Play, users have less and less ...

The Viral Loop: Get Your Users Advertising for You

The Viral Loop: Get Your Users Advertising for You

Acquiring users continues to become more expensive each and every time we look at it. Chartboost recently pegged the average cost of acquisition across their network as $2.69 for iPhone apps and $3.30 for iPad. Depending on the country and device you’re ...