If you don’t want to be left out, you have to adapt. Everyone is talking about the iPhone 5 and iOS 6 these days, and it’s definitely impacting app developers and marketers. Making your app look great on the brand new ...
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How to Track App Downloads and Revenue of Your App and Competitors
But how are you going to measure that success? And, very important, how are you going to do your market research? No matter what your goals are for your app, you need some key metrics to evaluate what others do ...
App Burst Campaigns: 6 Things to Know
App burst campaigns can drive visibility to your app. Working in concert with app store optimization (ASO), you can reap the rewards of organic and non-organic downloads. While this form of advertising is popular, mobile app marketers still have questions. So, we’ve ...
The Hidden Value of App Store Rank
In the mobile app space, there are endless combinations of advertising strategies and campaigns based on an app’s unique goals, but mobile app marketers all start off with one goal in mind: Drive downloads to increase rank in the iOS ...
Mobile Game Analytics That Matter
The mobile gaming industry is booming. In 2020, mobile gaming generated over $100 billion in revenue. The pandemic was an accelerator, but the category has long held the top position for uploads and engagement. In determining the performance of these apps, ...
How to Monetize Hyper Casual Games: Driving Revenue with Inspiring Strategies
Hyper casual games are a hot commodity for publishers. They are a fast-growing genre that has considerable popularity. Titles in the subcategory were among the most downloaded in 2020. Sensor Tower reported that 31% of all downloads were hyper casual ...
How Can Retailers Drive M-Commerce App Adoption?
There’s no doubt that e-commerce adoption is stronger than ever. However, e-commerce isn’t one thing. It includes purchases on desktops, mobile devices, and m-commerce apps. M-commerce is gaining steam, accounting for 31% of e-commerce sales in the U.S., which translates to ...
How to Design a Great App Icon for App Store Optimization?
An optimized app icon is a critical part of your App Store Optimization (check out all our best ASO resources here. With more than half a million apps on both the iTunes Store and Google Play, users have less and less ...
App Previews (video on the iOS App Store)
One can’t help but wonder why it’s only coming now when the Google Play Store and the Amazon App Store have added it a long time ago. But it doesn’t really matter: it is now fixed and completes the App Store ...
The Viral Loop: Get Your Users Advertising for You
Acquiring users continues to become more expensive each and every time we look at it. Chartboost recently pegged the average cost of acquisition across their network as $2.69 for iPhone apps and $3.30 for iPad. Depending on the country and device you’re ...