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Testing SKAdNetwork: lessons learned and next steps
Table of Contents how to make your app popular aso keywords google play From bidding to attribution, Jampp analyzed SKAdNetwork implementation with its own app. As everyone in our industry knows, last September, Apple decided to temporarily postpone the launch of ...
How to build the perfect creative for your mobile game
We hosted an App Marketers Unplugged session with Dawn Hosie (Content Producer at Twitter), Pau Quevedo (Lead Programmatic Training at GoodGame Studios), and Steven Chard (CEO & Co-Founder at Luna Labs) to discuss creative innovation, top-performing formats, and upcoming trends in the ...
Only 11% of advertisers answered this SKAdNetwork test correctly
Full disclosure: response rate was a little lower than other questionnaires we’ve done in the past, suggesting maybe that ignorance is bliss? Maybe advertisers didn’t want to know what they didn’t know. But we still got over 57 responses from ...
Why Gaming apps might be the most prepared for IDFA changes
Two-thirds of mobile games profit comes from iOS, so one might expect them to be the first to panic… but could it be that Gaming apps have started doing their post-IDFA era homework years ago? Table of Contents buy ...