With the pandemic spiking, e-commerce sales and smarter hackers are popping up every day—so providing the optimal security for your business and your customers is vital. A secure and trustworthy payment gateway is a great barrier of defense against a ...
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The Dos and Don’ts of a Successful E-Commerce Website
It’s easy to get caught up in your day-to-day business dealings — even to the point where other vital things fall by the wayside. The good news is: with the right resources, you can capitalize on a few key productivity ...
Browsers Are Cracking down on Web Push Notifications, so What Is the Optimal Push Strategy for 2021?
Back in 2020, Google introduced web push notifications to browsers for the first time. Other browsers scrambled to do the same after seeing the popularity and potential, and a whole new marketing channel was created. 4% of the 100,000 biggest ...
Apple Has Killed IDFA, Dropping a Bombshell on the Mobile Ad Ecosystem
At Apple’s recent WWDC event a number of new privacy features were outlined for iOS 14 which will launch later in the year. The most important and worrisome for marketers and publishers is the App Tracking Transparency framework. Let’s have a ...
Top Customer Retention Rate Mistakes
There’s an old saying that goes, “The best clients are the ones you already have.” This is true for most businesses, although good customer retention may look different depending on your industry. Your clients are the ones who drive your ...