Engagement noun en·gage·ment: emotional involvement or commitment This definition of engagement is the one that all mobile marketers and developers should memorize. Driving engagement could be as simple as a re-open, and range as far as a revenue-generating customer for your business. ...
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How to Know If Influencer Marketing is Right for You
Influencer marketing has become one of the most sought after marketing tactics in 2017. About two years ago, a study by Tomoson revealed that brands increased their influencer marketing budget by 59%. With so much content online, already, it’s hard for brands ...
How to Optimize Your Google Play Store in App Details Page
There are tons of content about ASO in the Internet and the amount grows every day. App stores (Apple App Store & Google Play Store) are becoming bigger (and more competitive) and they grow exponentially. Table of Content Tips ...
A look at video ad creatives from top tv streaming apps
This is the first post of our series focusing on ad creatives used for different kind of apps. And we start by taking a look at how TV streaming apps advertise when running app install campaigns. To do this we leverage ad ...
The Rise of Creatives – Insights from the App Growth Summit
We got great insights from our experts on the panel regarding user acquisition and creative optimization. Today we share with you those key insights (most of them at least, you have to be there for the whole thing)! Table of ...