Hyper casual games are a hot commodity for publishers. They are a fast-growing genre that has considerable popularity. Titles in the subcategory were among the most downloaded in 2020. Sensor Tower reported that 31% of all downloads were hyper casual ...
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How Can Retailers Drive M-Commerce App Adoption?
There’s no doubt that e-commerce adoption is stronger than ever. However, e-commerce isn’t one thing. It includes purchases on desktops, mobile devices, and m-commerce apps. M-commerce is gaining steam, accounting for 31% of e-commerce sales in the U.S., which translates to ...
How to Design a Great App Icon for App Store Optimization?
An optimized app icon is a critical part of your App Store Optimization (check out all our best ASO resources here. With more than half a million apps on both the iTunes Store and Google Play, users have less and less ...
App Previews (video on the iOS App Store)
One can’t help but wonder why it’s only coming now when the Google Play Store and the Amazon App Store have added it a long time ago. But it doesn’t really matter: it is now fixed and completes the App Store ...
The Viral Loop: Get Your Users Advertising for You
Acquiring users continues to become more expensive each and every time we look at it. Chartboost recently pegged the average cost of acquisition across their network as $2.69 for iPhone apps and $3.30 for iPad. Depending on the country and device you’re ...