If you don’t want to be left out, you have to adapt. Everyone is talking about the iPhone 5 and iOS 6 these days, and it’s definitely impacting app developers and marketers. Making your app look great on the brand new ...
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How to Track App Downloads and Revenue of Your App and Competitors
But how are you going to measure that success? And, very important, how are you going to do your market research? No matter what your goals are for your app, you need some key metrics to evaluate what others do ...
App Burst Campaigns: 6 Things to Know
App burst campaigns can drive visibility to your app. Working in concert with app store optimization (ASO), you can reap the rewards of organic and non-organic downloads. While this form of advertising is popular, mobile app marketers still have questions. So, we’ve ...
The Hidden Value of App Store Rank
In the mobile app space, there are endless combinations of advertising strategies and campaigns based on an app’s unique goals, but mobile app marketers all start off with one goal in mind: Drive downloads to increase rank in the iOS ...
Mobile Game Analytics That Matter
The mobile gaming industry is booming. In 2020, mobile gaming generated over $100 billion in revenue. The pandemic was an accelerator, but the category has long held the top position for uploads and engagement. In determining the performance of these apps, ...